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We know this guy is going to be happy with the news:
Competition between crypto-trading platforms is heating up
The traditional Wall Street company invests in one of the many pioneers of crypto-trading, including leaders such as Coinbase and Square's Cash App.
Nathaniel Popper, a technical journalist at the New York Times, was also inclined to development. He points out that this change comes after TD Ameritrade has started quietly proposing bitcoin transactions to selected customers:
After TD Ameritrade quietly opened Bitcoin trading to some of its customers, I was told that eTrade was preparing to offer Bitcoin and Ether trading to its more than 5 million customers, and to finalize the process. coins.
– Nathaniel Popper (@nathanielpopper) April 26, 2019
E-Trade will also be confronted with the application of Robinhood-free stock trading commission. The "out-of-law" finance application is a favorite among Generation Y for its ease of use and its zero brokerage fees.
Robinhood briefly surpassed e-commerce based on the number of trading accounts in May 2018. E-commerce has apparently not been forgotten.
There is no doubt that the appeal of crypto-money to the younger generation was a major attraction for the Robinhood platform, already friendly for the millennium. Robinhood recently obtained the coveted BitLicense license to operate in New York, as did Bitstamp.
E-commerce is expected to capture much of the market share of millennial traders by adding digital currencies. In fact, 43% of millennials say they trust cryptocurrency more than the stock market. Meanwhile, 25% of millennials are already using or saving cryptographic assets.
Free 5 million E-Trade customers
Reports suggest that E * Trade "frees" crypto on its customers. In fact, the company really releases its 5 million trading accounts on the bitcoin and Ethereum markets.
Like Square's Cash App or Coinbase, E-Trade customers who buy cryptocurrency will not receive private keys for their own coins.
E-Trade is in the process of finalizing discussions with a third party regarding digital asset preservation services for accounts receivable. There is no doubt that this is not an optimal service for Bitcoin "hackers" or those looking to save large amounts of bitcoin and ether for the future. They will prefer to have private keys in their possession.
An entire industry has developed around the need to secure private keys in material storage cold storage portfolios. But an attack by day traders E-Trade will clearly infuse the market with massive amounts of cash and speed.
Day traders like markets with the exact features of crypto, including volatility.
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