Roku launches more home audio products

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "In a somewhat confusing movement, the platform of streaming television Roku (NASDAQ: ROKU) launched the wireless speakers in 2018 during its first foray & nbsp;in the loudspeaker market. The entrance was special because Roku was slowly moving away from the leading material for his core & nbsp;technological platform, siding more and more on third party Roku TVs for user acquisition. Anyway, the company is expanding its home audio offerings with a pair of new products announced this morning. "Data-reactid =" 16 "> In a somewhat confusing move, the streaming TV platform Roku (NASDAQ: ROKU) launched the wireless speakers in 2018 for its first foray into the loudspeaker market. This entry was special because Roku was slowly moving away from the original hardware for its main technology platform, and was relying more and more on third-party Roku TVs for user acquisition. Whatever the case may be, the company is expanding its home audio offering with a pair of new products announced this morning.

Here's what investors need to know.

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Two new low-cost audio products

<p class = "canvas-atom web-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Roku launches a Smart Soundbar and a wireless subwoofer, La Soundbar will include four drivers and an automatic volume upgrade to provide uniform audio levels.The device also serves as streaming player, supporting streaming up to 4KB Virtual assistants such as Google Assistant and Amazon Alexa data is supported. "Data-reactid =" 30 "> Roku launches a smart soundbar and a wireless subwoofer, each costing $ 180. The soundbar will include four drivers and an automatic volume leveling The unit also serves as a streaming player. Continuous, supporting streaming playback up to 4KB. Virtual assistants such as Google Assistant and Amazon (NASDAQ: AMZN) Alexa are supported.

The subwoofer has a 10-inch driver and will offer more powerful bass performance and will integrate with the above-mentioned wireless speakers from last year. The devices can now be pre-ordered and should be released at retail stores in October.

A noisy market

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Roku is expanding on a crowded market, but the same strategy of offering low-cost hardware that is likely to be sold with little or no gross profit – competitors 'competitors' bars such as Bose or His bone The price can reach $ 800, although both companies offer more affordable models. "data-reactid =" 33 "> Roku spans a highly congested market but follows the same strategy of offering low-cost hardware that is likely to be sold with little or no competing bar from established competitors such as Bose or His bone The price can reach $ 800, although both companies offer more affordable models.

Speaking of Amazon, the e-commerce giant is also expected to announce a series of new Fire TV devices at IFA 2019, according to a TechCrunch article that has been deleted since, probably because 39, it was published prematurely. The IFA is one of the largest consumer trade shows in Europe. Most new gadgets are licensed from Amazon's Fire TV platform and are manufactured by third-party manufacturers.

The mix also includes a new Nebula soundbar created by Anker, which also serves as streaming media for Fire TV and supports 4K resolution. This gadget will cost $ 230 in the United States and will be shipped in November, according to the report.

Even better dog in the United States

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Roku is the streaming platform no. 1 in the United States, with Market Research Strategy Analytics & nbsp;recent estimate& nbsp; that the company has more than 41 million devices used in the United States. Roku grabbed 30% of connected TV appliance sales in the first quarter, with Amazon coming in second with 12%. However, Amazon has more users worldwide, with the company reporting that it now has over 37 million active users per month. At the end of the second quarter, Roku had 30.5 million active accounts. "Data-reactid =" 37 "> Roku is the No. 1 streaming platform in the US A market analyst, Strategy Analytics, recently estimated that the company had more than 41 million Roku monopolized 30 % of connected TV sales in the first quarter, with Amazon at 12%, but Amazon has more users worldwide, with more than 37 million monthly active users By the end of the second quarter Roku had 30.5 million active accounts.

The inclusion of streaming features makes more sense than exclusively audio products, since the new Smart Soundbar will run the Roku operating system and will actually help develop the TV streaming platform. .

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<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "John Mackey, CEO of Whole Foods Market, an affiliate of Amazon, is a board member of The Motley Fool. Suzanne Frey, an executive member of Alphabet, serves on The Motley Fool's Board of Directors. Evan Niu, CFA owns shares of Amazon. Motley Fool owns shares and recommends GOOGL, GOOG, Amazon and Roku. The Motley Fool has a disclosure policy."data-reactid =" 49 ">John Mackey, CEO of Whole Foods Market, an affiliate of Amazon, is a board member of The Motley Fool. Suzanne Frey, an executive member of Alphabet, serves on The Motley Fool's Board of Directors. Evan Niu, CFA owns shares of Amazon. Motley Fool owns shares and recommends GOOGL, GOOG, Amazon and Roku. The Motley Fool has a disclosure policy.

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