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Penske Media Corporation (PMC) announced a new partnership with YT Media, one of China’s leading media companies, launching the Chinese edition of Rolling stone Tuesday. Under a multi-year license, Rolling Stone China deliver original, syndicated content tailored to a booming consumer market and provide a brand new lifestyle for China’s Millennials and 600 million online music consumers.
Rolling Stone ChinaThis issue’s launch issue, out now, features cover stars Zhang Chu and Roy Wang, as well as Paul McCartney and Taylor Swift in their “Musicians on Musicians” interview. This first issue will be followed by a series of corresponding core products and experiences including: a website, WeChat, Weibo, Bilibili channels, events and quarterly print issues.
“The opportunity to share our content and our experiences with our biggest fans in China is truly exciting,” said Gus Wenner, President and Chief Operating Officer, Rolling stone. “This new partnership is a great way for us to show it all Rolling stone has to offer internationally as we continue to grow.
“Today, with the support of Penske Media Corporation and the confidence of Rolling stone, I am honored to lead our young team to develop the business of Rolling Stone China, ”said Xu Ning, CEO of YT Media. “We hope that through music, art and love for this brand, Rolling Stone China will become the beacon of modern culture.”
Rolling Stone China will further strengthen PMC’s presence across its portfolio of brands in this growing region. Other PMC titles with Chinese editions include: WWD China, Variety China and Robb China Report.
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