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Did you have an eye on an Aston Martin? Have you always dreamed of a Lamborghini? Looking for a Rolls-Royce?
Now, it could be your time.
Of course, you may still need a few hundred thousand dollars. But you probably will not need much. (Let's just say that everything is relative.)
"Values peaked in 2017 and are falling for both old cars and newer equipment," said Max Warburton, an auto analyst at Sanford Bernstein, in a recent note to investors.
Average prices of used Aston Martin, Rolls-Royce and Lamborghini vehicles, in particular, fell sharply, according to data analysis firm Thinknum, which evaluated data from more than 130 auto retailers for the USA TODAY account.
"You're seeing significant declines," said Josh Fruhlinger, Thinknum's editor.
A likely culprit: luxury car manufacturers have entered the market with new vehicles while overall sales were booming, thus minimizing their exclusivity and driving down prices.
"The values may have become too inflated and the market too crowded," Warburton said.
The trend is a warning sign as brands seek to introduce "instant classics" to the market to boost profits, Warburton said.
"You have more inventory, and you have more choices.You have to ask yourself if you have any changes in the perceived value," said Fruhlinger.
By June 6, average Aston Martin used vehicle sales prices had dropped 54 percent from the peak reached in 2018, to stand at $ 103,000, according to Thinknum. The average retail prices of used Lamborghini vehicles decreased by 56% to $ 207,000, while the average sales prices of used Rolls-Royce vehicles dropped by 48%. % to establish at $ 198,000.
According to the Hagerty Price Guide, a value book for classic cars, here are some examples of ultra-luxury models whose value has greatly depreciated in recent years:
- 2004-16 Aston Martin DB9
- 2003-11 Bentley Continental GT
- 2003-17 Phantom Rolls-Royce
There are exceptions. For example, Rolls Royce's Black Badge Wraith, whose starting price was close to $ 332,000, is holding up well.
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However, the efforts of Rolls-Royce, Aston Martin and Lamborghini to boost sales have resulted in a significant increase in the number of ultra-luxury vehicles worldwide.
In 2018, Rolls-Royce sales rose 22% to 4,107 vehicles, Aston Martin sales jumped 26% to 6,441 and Lamborghini's sales increased 51% to 5,750.
"This puts pressure on the cars of the occasion," said Dave Kinney, publisher of the Hagerty Price Guide.
In addition, each company "constantly introduces new models that gradually improve with more and more features," added Kinney. For example, safety systems such as lane departure warnings and collision avoidance are increasingly available in new ultra-luxury cars.
Karl Brauer, executive editor of Kelley Blue Book, said that ultra-luxurious car manufacturers had insisted so much on launching new "whizbang" vehicles that their worn out models quickly looked less appealing.
"There has been a rinsing and repetitive attitude on the part of many specialized car manufacturers," he said. "They have absolutely played this angle more aggressively than I have ever seen, and that will obviously have a saturation point."
What's more, very high-end car manufacturers are starting to offer sport utility vehicles to take advantage of the country's renewed love for larger vehicles.
For example, Rolls-Royce introduced the Cullinan, Aston Martin debuted the DBX and Lamborghini introduced the Urus.
As Americans flock to SUVs, older cars are becoming less desirable, even for luxury buyers.
"They all took the SUV train," Brauer told luxury car manufacturers.
Follow USA TODAY reporter Nathan Bomey on Twitter @NathanBomey.
Read or share this story: https://www.usatoday.com/story/money/cars/2019/06/10/rolls-royce-aston-martin-lamborghini-ultra-luxury-car-prices/1365606001/
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