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While many companies have slowed down the development of smart clocks, and others have abandoned this type of product, Apple seems to continue to be successful with Apple Watch. Not only is its watch still selling well, but the last quarter saw a significant increase in sales compared to the same period last year, with the Apple Watch S3 being highly appreciated.
According to a report by Canalys, Apple delivered 3.5 million units in the second quarter of 2018 . This number represents a 30% increase over the same period in 2017, but competitors like Fitbit and Garmin are also gaining ground. Although Apple posted much higher sales in the second quarter, the company fell to only 34 percent of the portable device market, compared with 43 percent in the first quarter of this year.
This suggests that the market is growing, but the main rivals are not the manufacturers of smartphones and Android smartphones, but smart smart wristbands and watch manufacturers that do not depend on a system of 39, particular exploitation. In addition, these products generally address users who use them to monitor sports or hiking activities, areas in which Apple Watch is not as successful due to the low battery life.
Increased number of sold Apple Watch S3 units appears to be due to the partnership that Apple has with Asian and Australian operators who are willing to sell such devices with LTE (Apple Watch S3 is the first LTE model) with data plans. In these regions, 60% of the company's watches sold were equipped with an LTE modem
It is possible that Apple's market share will increase again in the wearables market with the launch of the fourth generation, which is supposed to be will be delivered with a new display "micro-LED" that will deliver low power consumption, thus extending the autonomy of Apple watches
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