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iPhone 9 and the rest of the iPhone 2018 offer are already in production, Apple fixing the latest prices and release date.
After a record track with sales below expectations with the first-generation iPhone X, Apple can not afford the 2018 iPhone series to be a semi-failure. The company has made considerable efforts to develop the top-of-the-line iPhone-X pioneer products and the rest of the iPhone models, with direct consequences on manufacturing costs and the ultimate cost of competition
Equipped with Face ID and True Depth with laser technology for 3D scanning of human face features, iPhone 9 is an expensive product device, the price of components and assembly manufacturing reaching $ 275 . The price will be felt in the price of the plateau, should reach $ 799 on the retail package .
For making the three models this year – iPhone X 2018 ] with a 6.1 "LCD screen with a 6.1" LCD screen and iPhone X Plus with a 6.5 "OLED display, Apple turns to China's Hon Hai Precision Group (Foxconn) and Pegatron According to estimates by Arthur Liao, an analyst at Fubon Securities, Apple will order a total of 83 million units in the new iPhone series
Despite the high price, the iPhone 9 is not even a compromise solution, Apple abandoning some equipment that would For example, the increase in the cost of the big diagonal screen is offset by the discontinuation of the 3D Touch feature, and Apple saves $ 10 for each iPhone 9 manufactured. Camera, which is cheaper by about $ 15 than that delivered on the iPhone 9 Plus. It remains to see how Apple will motivate buyers to choose a more expensive iPhone 9, but equipped with a lower camera than the other iPhone models in the range.
The strategy could be explained by the fact that most buyers choose their dream gadget mobile operator offers, taking into account only the monthly amount paid on the purchased subscription. Less aware of the bumpy retail price, shoppers choose to choose their mobile phone strictly according to their personal specifications and preferences, expensive models such as the iPhone X and iPhone 9 Plus becoming favorites
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