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Smartphones are almost indistinguishable from the arsenal of anyone, which has led more and more manufacturers to start making phones, in the hope of catch a little. The Romanian company Allview was an example of a Romanian phone manufacturer that has proved itself in Romania in the increasingly competitive smartphone market.
However, last year, the company Brasov did not look good. The company's business fell by nearly 51% in 2017 compared to 2016, according to data released by the Ministry of Finance. Allview realized a turnover of only 156.5 million lei last year, compared to 306 million lei in 2016.
And the profit of the company was affected, registering a drop of 28% last year compared to two for years. The profit of Visual Fan, the company that manages Allview, fell to 9.7 million lei in 2017 against 34.5 million lei in 2016.
This decrease is also evident in the decline in the market share of Braşovian producer, who had a share of 14-16% in the years 2014-2015, but now has a market share of 5%, depending on the number of units sold. At the end of 2017, total debt amounted to 37.3 million lei, down 64% from one year to the next. In addition, the average number of employees of the company increased in 2017 from 6 people to 116.
As I said, the smartphone market is extremely competitive and, besides the giants Apple and Samsung , the rest of the builders three, four and five. In Romania, Samsung dominates the ranking of smartphones (number of units) and, until recently, has been followed by Allview, but Huwei's second place is occupied by Huawei in 2016.
Allview has More competition in the Phones market
At present, Huawei, Nokia and Motorola are producing very good quality / price phones that could have affected Allview's market share and, by implication, the Phone sales of the Romanian manufacturer
Nokia and Motorola demonstrated that it could produce good phones at a competitive price, offering clean Android operating systems without additional software and benefiting from the latest updates from the Google's operating system.
a reason why more and more of you would prefer to buy Nokia or Motorola phones at the expense of Allview.
For example, HMD Global, the Nok Ericsson brand company sold 4.4 million Nokia phones worldwide in the fourth quarter of 2017. Thus, the company has overtaken other established manufacturers such as Google, HTC or Sony in the field of mobile phones.
In addition, Moto G series phones are recognized as the best low-cost phones on the market right now. We can see the pleasure of the latest phones from the Moto G series
In addition, we must take into account the fact that more and more Chinese manufacturers are proving that they can launch innovative phones and that they are the only ones that can be used. they are no longer mere copiers. The most interesting mobile phones at the moment are Vivo Nex, Oppo Find X or Xiaomi Mi Mix 2.
We asked Allview why this drop, but at the time of writing this article, I do not want to see it. have not had an answer. We will update the article when we receive a response from the representatives of the manufacturer Braşovian
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