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Video-sharing platform Rumble is suing Google, accusing the owner of YouTube of abusing its power in the search and mobile market by promoting its own platforms.
According to the Wall Street newspaper, the Canadian company Rumble accused Google of “unfairly rigging its search algorithm” and favoring video content hosted on YouTube over competing platforms. Rumble has become a popular video hosting platform for conservatives in the United States who claim that established tech platforms engage in censorship.
Rumble’s decision to sue Google comes as pressure has been put on the tech giant over antitrust issues in recent months. This lawsuit argues that it is unfair that YouTube is preinstalled on many mobile devices, including Google’s Android operating system, as it hijacks potential traffic from YouTube’s competitors.
The lawsuit states that “Google, through its search engine, was able to wrongly divert massive traffic to YouTube, robbing Rumble of the additional traffic, users, uploads, brand awareness and revenue it otherwise would have perceived. “
A Google spokesperson said WSJ that they “will defend themselves against these baseless claims.” A previous investigation by the WSJ found that Google’s own search results often gave preference to videos hosted on YouTube over those from competing platforms. This turned out to be the basis of Rumble’s decision to sue the search giant.
In response to this earlier survey, Google suggested that no preference is given to YouTube content over other search platforms or providers.
The bulk of Rumble’s revenue comes from video content licensing. Rumble claiming that syndicated videos hosted on YouTube have racked up over 9.3 billion total views since 2014, generating $ 4.3 million in ad revenue. Much of the foundation for this lawsuit rests on the premise that while not all views were counted on their dedicated platform, some would have been had Google not favored YouTube content over to Rumble content.
The Canadian firm also boldly claimed that advertising revenue lost due to potentially “missing” views would have generated “well over $ 2 billion”.
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