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Ryan Reynolds’ Maximum Effort created a new commercial for Match.com that pokes fun at 2020, including a certain doomed X-Men movie.
Finding laughs in the midst of the ugliness has been a crucial lifeline for many during 2020’s fast-paced kidney punches lineup, and Ryan Reynolds’ eccentric marketing firm Maximum Effort has been a source of eerie but joy. reliable. With the conscience and the courage to undertake, well, all this year offered, Reynolds unveiled a new advertising campaign for the Match.com dating service. The unholy romantic union of Satan and the perky physical embodiment of 2020 is a perfect parody. And, like an artist leaving his signature on a new painting, Reynolds made sure to sneak in a joke at the X Menspending.
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Among all the other visual gags and fun twists on classic romantic dialogue, Satan is making his new movie date. Due to COVID-19, the theater is just as empty as the football fields and parks where the couple took lovely walks together. But to really rub the wound with salt, the movie the new lovebirds enjoy is none other than The new mutants.
The new mutantsThe town’s history is almost as fucked up as the relentless dumpster fire of 2020. Originally slated for release in early 2018, revivals pushed the film to early 2019 and then to late 2019, as the resumes were delayed and ultimately unfinished. After that, Disney acquired 21st Century Fox, which owned almost all of the X Men film rights, adding even more confusion to the stack. Fans wondered if New mutants was going to be the X Men ‘s official entry into the Marvel Cinematic Universe, but the studios clarified that was not the case and gave The new mutants other release date: March 2020.
Then the pandemic struck. Of course, the coronavirus has wreaked havoc in the entertainment industry and for The new mutants, that meant being pushed back one last time in August in the hopes that the theaters would be open and functioning safely enough to entice audiences to see it by then. When it was released, however, the film hardly made much noise on the radar. Viewers did not show up due to COVID-19 restrictions and The new mutants has been reduced to an unfortunate asterisk in Fox history X Men franchise.
In the Reynolds commercial, Satan, which looks like the fantasy version of Ridley Scott’s cult film Legend, seems to take a good hit The new mutants. And her boisterous action sequences give her the chance to play out the classic first date move from the movie by stretching her arm out and draping it over her date shoulder.
Reynolds has built a successful career around the self-aware humor he became known for through his Deadpool character, and he’s shown how to turn him into a weapon so that he doesn’t overuse jokes or fall too deep into the trap of self-defeating humor. It’s a good year for him to use his talents in new ways, and he and his Maximum Effort team have lived up to their potential more than once, including with the new advertisement for Match. With so many people stuck at home wishing both Satan and 2020 to get off a bit, developing their delicious relationship, to the tune of Taylor Swift’s “Love Story”, is the kind of sad laugh. that everyone needed.
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