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In the wake of the Google Analytics Looker start-up last week for $ 2.6 billion, Salesforce announced today a huge news in an effort to intensify its own work in data visualization and (more generally) tools to help companies understand the sea data they use and amass: Salesforce buys Table for $ 15.7 billion as part of a transaction entirely in shares .
The latter is listed on the stock exchange and this transaction will involve Class A common shares and Class B common shares exchanged for 1,103 common shares of Salesforce, the company said. The amount of USD 15.7 billion therefore corresponds to the enterprise value of the transaction. Salesforce's average share price as of June 7, 2019.
It's a big contract for Salesforce, which continues to diversify beyond customer relationship management software and into deeper analytics layers.
The company would have worked hard to buy LinkedIn (but Microsoft has brought it back instead), but does not really have much in common between LinkedIn and Tableau, but this offer also aims to strengthen engagement with customers: Salesforce has already.
It also looks like a measure to compete with Google and for its intention to buy Looker, announced last week, although I would say that the analysis is a domain wide enough for all the big tech companies that woo businesses get their ducks in a row. in terms of developing stronger strategies (and products) in this area. It is not clear if (and if) the two agreements were concluded one for the other.
"We are bringing the world's # 1 CRM together with the # 1 analytics platform. Tableau helps users see and understand data, and Salesforce helps them engage and understand customers. It's truly the best of both worlds for our customers – bringing together two critical platforms that every customer needs to understand their world, "said Marc Benioff, president and co-CEO of Salesforce, in a statement. "I'm delighted to welcome Adam and his team into Salesforce."
"Combining forces with Salesforce will strengthen our ability to help users around the world see and understand the data," said Adam Selipsky, President and CEO of Tableau, in the same release. "As a member of the world's # 1 customer relationship management company, Tableau's intuitive and powerful analytics tools will enable millions more people to discover actionable information across their entire organization. I am delighted that our companies share very similar cultures and are relentlessly focused on the success of their customers. I look forward to working together to help our clients and our communities. "
"The incredible success of Salesforce has always been based on anticipating our customers' needs and providing the solutions they need to grow their business," said Keith Block, co-CEO of Salesforce. "Data is the foundation of every digital transformation, and adding Tableau will accelerate our ability to ensure customer success by providing a truly unified and powerful view of all customer data."
More to come as we learn. Refresh for updates.
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