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Salesforce.com, which is America's leading sales tracking software, has agreed to purchase Tableau Software as part of a $ 15.3 billion deal that will provide customers more means to analyze the data.
This acquisition will be Salesforce's largest contract to date, according to data compiled by Bloomberg. The co-CEOs, Marc Benioff and Keith Block, were looking to reach a goal of annual business turnover of up to $ 28 billion by 2023. Benioff helped Salesforce to quickly increase its sales figure. business by acquiring more than 60 companies in 20 years.
If this deal is approved, it would bring "absolute transformation" to Salesforce, said Steve Koenig, an analyst at Wedbush Securities. The acquisition further intensifies Salesforce's rivalry with Microsoft, Koenig said. "This increases the urgency for public cloud providers to bring the market of analysis into a new era."
Tableau's headquarters will be held in Seattle, under the direction of CEO Adam Selipsky, former CEO of Amazon.com, who has upgraded Tableau's software tools to cloud-based subscriptions. With Tableau, Salesforce will be able to help businesses leverage their data, make better decisions, and drive innovation. IDC forecasts global spending on technologies and services that will enable digital transformation to reach nearly $ 2 trillion in 2022, according to a corporate statement.
Tableau software transforms raw data into easy-to-understand dashboards and charts. The company has expanded its product line to include data cleansing and machine learning tools, enabling it to compete in the broader data warehousing industry. It has more than 86,000 customers, including Verizon Communications and Netflix.
The agreement comes after Google, of Alphabet Inc., agreed to buy $ 2.6 billion from Looker Data Sciences Inc., which would expand Google's offer for data management in the cloud .
Bloomberg News
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