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Salesforce, the pioneer of cloud computing, will buy the firm Big Data Tableau Software for $ 15.3 billion, the company announced on Monday, marking the biggest acquisition in its history in the prospect of offering more money. information about the data to its customers.
Tableau, based in Seattle, has more than 86,000 customers, including technology heavyweights such as Verizon Communications and Netflix.
As part of the all-share transaction, Tableau shareholders will receive 1,103 Salesforce shares, valuing the offering at $ 177.88 per share. This figure represents a premium of 42% over the closing price of Tableau on Friday.
The Salesforce agreement comes just days after Google bought the big data analytics company Looker for $ 2.6 billion. It exceeds the $ 5.9 billion that the software company paid to buy the American software maker MuleSoft in 2018.
"The acquisition accelerates Salesforce's Roadmap for its Customer 360 initiative, which helps companies gain a complete view of their customers and, more broadly, their analytics initiative," said Wedbush analyst Steve Koenig. Securities.
Large data analysis is a complex process used to discover hidden models, unknown correlations, market trends and customer preferences, which often helps companies make better business decisions.
The transaction is expected to close in the third quarter, after which Tableau will operate independently under the leadership of Adam Selipsky, its managing director and current management team.
"Tableau helps users see and understand data, and Salesforce helps them engage and understand customers," said Marc Benioff, Salesforce's co-CEO.
The San Francisco-based company said the deal would likely increase its revenue by $ 400 million by 2020, but reduce adjusted earnings by about 37 cents to 39 cents a share. Salesforce said it is now expecting an adjusted profit for 2020 of between $ 2.51 and $ 2.53 per share. Analysts were expecting $ 2.90 per share, according to Refinitiv's IBES data.
Tableau's shares jumped 35% to $ 169.50, while Salesforce's shares fell 5% to $ 156.43 as part of the pre-market trade.
"Salesforce shares are trading, perhaps fearing the company is buying growth, as organic growth slows. It's a natural question to ask, "said Koenig.
Bank of America Merrill Lynch was Salesforce's financial advisor and Goldman Sachs advised Tableau in the transaction.
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