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The most recent figures were released for smartwatches in the first quarter of 2019, which is very good news for Apple. During the year-on-year growth, Apple recorded an impressive 48% growth rate in the first quarter, giving it 35.8% of the overall smartwatch market.
Sales were driven by the Apple Watch Series 4 and its continued focus on health-related features. According to one survey, ECG capability was the most desired function of the watch. Apple has recently received ECG approval in 19 additional countries, which will open it to even more customers in the future.
In addition to notifications and cellular connectivity, health status control is the most important factor for smartwatch buyers. In contrast, the most important complaint is the limited life of the battery. Satyajit Sinha, Analyst at Counterpoint Research.
The heart rate sensor for health monitoring, GPS sensors and pedometer for fitness, and integrated NFC technology for payment are some of the key integrated technologies. However, the limited life of the battery remains a difficult point for consumer decision making, regardless of region and price range.
Besides the fantastic figures of Apple, Samsung, Fitbit and Huawei have also experienced growth. With the launch of the Galaxy watch, Samsung has experienced a very impressive growth of 127% in the first quarter of 2019.
Although this represents only 11% of the global smartwatch market, Samsung remains the first Android smartwatch brand.
Huawei was able to increase its market share to 3% in the first quarter of 2019 with the release of the Huawei Watch GT. At the same time, he also continues to sell fitness groups under his Honor brand.
Fitbit also stands out in the rankings, rising from 3.7% in the first quarter of 2018 to 5.5% in the first quarter of 2019 with its popular range of fitness-oriented smartwatches, such as Versa and Versa Lite.
The numbers clearly show that if you want to succeed in the smartwatch game, you'd better get in shape. Customers are willing to shell out money for their smart watches despite the decline in phone sales, but only if it has the features that they are looking for.
Smartwatch focused on fitness
Galaxy Watch Active
A fitness smartwatch that everyone can love
The Galaxy Watch Active is Samsung's lighter and sportier smartwatch that offers you all the fitness tracking you can ask for in an affordable package. It lacks the big screen and the battery of the Galaxy Watch, but it makes it more elegant and lighter for training.
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