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Some new Samsung TV wild designs. We are interested in "The Sero", the two TVs on the bottom right.
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For normal content, there is the proven landscape mode.
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For the millennia who watch Web videos, there is this vertical mode.
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The large blue support allows you to choose one or other of the orientations.
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A last vertical blow.
It's hard to stand out in the TV market, where everyone ships beautiful 4K screens of the desired size. Samsung hopes to turn heads with some wild designs of "lifestyle TV concept", which were summed up today in a Korean language press release. There is the announcement "The Frame" previously announced, which looks like a framed picture and displays works of art when they are not used. There is "The Serif", which is mounted on four feet and looks like a canvas easel. And then there's the real head turner, "The Sero", which is a vertical television.
The Sero is not vertical all the time. The 43-inch panel is mounted on a swivel base, allowing you to get up, switch to the TV and switch from landscape to portrait – a bit like using the world's largest smartphone. In Google Translate, Samsung's press release tells us that it "analyzed the features of Millennial generation" in order to design the TV's design, specifically designed to watch the vertical videos you find on services like Instagram. Of course, the whole bane of vertical videos was created because people did not want to rotate their smartphones 5 inches, so I'm not aware of the idea that people will get out of their sofa to rotate their TVs 43 inches.
According to Samsung, the TV is associated with NFC pairing and a "simple mirroring feature" to transfer videos from your smartphone to the TV. Like other Samsung TVs, the latter has an ambient mode that can display images, photos, clocks, etc., when it is not used. There is a microphone with Samsung's built-in Bixby wizard.
The Sero will be launched in Korea in May and the 43-inch TV – which is only available in one size – can be priced at $ 18.9 million ($ 16,300).
Image illustrated by Samsung
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