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We expect Samsung to announce a three-phone lineup when the Samsung Galaxy S21 handsets unveil on January 14, which also happens to be the last day of CES 2021, and a new rumor suggests the company is focusing on the most. low. Level flagship model – both increasing its production and lowering its price, as well as price cuts for the other two models, at least in Korea.
The new report from the Korean tech site AND News claims the standard S21 will cost 990,000 won (around $ 904 / £ 666 / AU $ 1,163), which is a significant reduction from the price of last year’s Samsung Galaxy S20, which cost 1,248,000 won (which converts at US $ 1,141, but we all know the S20 ended up being $ 999 / £ 899 / AU $ 1,499 [so that rumored S21 won-to-USD $904 number could be even lower]).
Likewise, today’s rumor suggests price cuts for the S21 Plus to 1,199,000 won (around $ 1,095 / £ 807 / AU $ 1,410) from the S20 Plus price of 1,353,000 won ($ 1,199 / £ 999 / AU $ 1,649) and a drop of the S21 Ultra to 1,450,000 won (approx. $ 1,324 / £ 976 / AU $ 1,706) from the S20 Ultra price of 1,595,000 won ($ 1,399 / £ 1,199 / AU $ 1,999).
The purpose of the price cut is obvious – to increase sales – and better compete with the iPhone 12 (which starts at $ 799 / £ 799 / AU $ 1,349 / around 1,090,000 won). The report noted the stiff competition between ultra-high-performance phones and the growing frustration of consumers with the continued rise in smartphone prices.
The report only spoke of Korean prices, and it is not clear whether this price drop will be repeated in other regions.
To achieve the lowest price, the S21 (and S21 Plus) lower their resolutions to Full HD (around 2400 x 1080), down from the QHD (around 2880 x 1440) of the S20 line. This isn’t too surprising given that the Note series has quietly done the same with its lower tier models since the Samsung Galaxy Note 10. The phones will also cut costs by coming without charger packs, as it used to be. been said previously.
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S21: higher bets, more production?
While it’s never clear how much of each model is produced with the latest line of phones each year, the new rumor suggests that Samsung will focus 60% of its production volume on the Samsung S21. If this is true, the phoneme maker is apparently betting big that its cheaper models will be more appealing to consumers.
That’s probably wise, given the blows the phone industry took last year with the coronavirus outbreak. Sales and production capacities, which Samsung felt. Savings and personal spending habits have picked up somewhat, but more affordable smartphones certainly seem more suited to a world where businesses and consumers have tightened their belts.
Then again, consumer anger at rising smartphone prices is nothing new – and neither is the industry’s course corrections. Google might have the most obvious example of reducing the Pixel 4’s transition features to the cheaper Pixel 5, but Apple and Samsung have released phones that bring the flagship specs closer to the mid-range prices of the iPhone 12 mini and the Samsung Galaxy S20. Fan edition.
Via Android Authority
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