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At a digital press conference on Thursday, with the tagline ‘Welcome to the Daily Epic’, the company showcased its three new Galaxy S21 smartphones in different sizes – a 6.2-inch Galaxy S21, an S21 + of 6 , 7 inches and a 6.8 inch S21 Ultra. Samsung showcased its faster Qualcomm Snapdragon 888 processor, advanced AI-powered cameras, new colors in a matte finish, and premium headphones you can buy to go with it. All models have built-in 5G capabilities.
The S21 Ultra is clearly Samsung’s premier product. While Galaxy S21 and 21+ functionality A new high definition flat screen (2400 x 1080), the S21 Ultra model goes even further with a super high resolution screen (3200 x 1400). The S21 Ultra has four rear cameras, compared to the three rear cameras on the other two devices. The S21 Ultra’s four cameras are a 12-megapixel ultra-wide lens for shooting landscapes or group photos, a 108-megapixel wide-angle lens for clarity and color accuracy, and two 10-megapixel telephoto lenses that work together to zoom in even more on shots.
The Galaxy S21 ($ 799) and S21 + ($ 999) are $ 200 cheaper than the models they replace, and the S21 Ultra ($ 1,199) is $ 300 less than its predecessor. These prices are the same as those for Apple’s iPhone line, although the S21 Ultra costs $ 100 more than the iPhone 12 Pro Max.
The S21 and S21 + (available in purple, black, gray, white and pink) and the S21 Ultra (available in black, silver, brown, titanium and navy) will be available for pre-order on Thursday. All devices start shipping on January 29.
All three models support the S Pen stylus used in its Note series phones, but all three models come without a charger, which Samsung says is for durability reasons. Apple made a similar movie with the iPhone last year.
The upgrades are indeed improvements to the Galaxy lineup, especially in camera technology, but Samsung’s ‘epic’ motto feels bad, both because the changes are more evolutionary than revolutionary and due to the backdrop of the ads. Life seems anything but epic: more people are stuck inside, the news cycle is exhaustive, and unemployment levels remain high. Let’s be honest, the day is a victory if we change our sweatpants.
As a nod to our new normal, Samsung East adding some features that might be better suited to living at home during the pandemic. This includes a default blue light filter which could help reduce eye strain when scrolling down. Phones also offer deeper integration into home automation products.
In addition to the phones, Samsung introduced a premium version of its wireless earbuds, called the Galaxy Buds Pro, with improved noise cancellation and an ambient sound feature. Before the event, a Samsung executive in a product demonstration equated working from home to being on a construction site – dogs bark, a toddler runs, and devices buzzing in the background. The new wireless headphones have three built-in microphones that separate the user’s voice from the background noise so that the sound can be clear during a call, even if it is a chaotic background.
Meanwhile, ambient sound lets you hear the world around you in addition to what you are listening to. If you use them during a Zoom call, you can still hear your child in the background. Both features also work intelligently. When your child inevitably comes to speak to you during your meeting, Galaxy Buds Pro will detect them speaking, turn down the volume, and automatically switch to the ambient noise setting so you can hear them better.
The set, available in purple, black, and silver, costs $ 199 – $ 50 less than rival Apple AirPods Pro. The company claims it gets 5 hours of playtime and 13 hours of reserved power when fully charged.
Samsung’s annual Galaxy event typically coincides with Mobile World Congress in Barcelona in February – the first major tech event that was canceled last year due to the pandemic – but the company moved it to land on the last day. at all digital this year. CES Consumer Tech Conference.
Following a long thread of rumors, Samsung also unveiled a Bluetooth locator beacon called the Galaxy SmartTag that allows you to locate unconnected devices with a physical beacon that attaches to keys, a bag, or an animal’s collar.
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