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As Samsung celebrates the tenth anniversary of its Galaxy lineup, the Korean hardware giant has announced the opening of its first retail stores in the United States.
The company plans to open three Samsung Experience stores in various locations in the United States, one at Americana at Brand, Los Angeles, one at Roosevelt Field, Long Island, Garden City, New York, and the Galleria in Houston, Texas.
The new Samsung stores will open February 20, the same day the Galaxy S10 and the company's foldable smartphone are unveiled at an event in San Francisco. The company also plans to launch ephemeral stores in other malls in the US next month.
In 2013, Samsung partnered with Best Buy to offer minishops in retail stores. In 2016, the company opened its Samsung 837 showroom in the Meatpacking District, New York, to offer consumers a demonstration of its products.
Samsung experience
The new Samsung stores will not only allow customers to try out their products, they will be able to buy them and benefit from customer support and assistance, including walk-in repairs. you.
The company will use its new outlets to develop its non-smartphone products, including TVs, tablets, mobile devices and SmartThings.
YH Eom, President and CEO of Samsung Electronics America, said in an announcement the company's decision to launch its new retail stores in the US:
"Our new Samsung Experience stores are places to live and see Samsung technology that allows users to do what they did not think possible before. We want to create a "playground" for Samsung fans: a place to learn and try all the amazing new products we have to offer. "
Via CNET
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