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Samsung is trying to stand out in the crowded television market by literally turning it around.
The South Korean tech giant has announced "The Sero," a 43-inch TV that can be viewed horizontally, like traditional TVs, as well as vertically.
According to a version of the Korean press release published by Google Translate, Samsung said "analyze the characteristics of the Millennial generation" to create a television that will open eyes and perhaps portfolios.
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"This is based on the fact that most mobile content is in vertical form, and that it is possible to synchronize the screen of the mobile device and the vertical screen by performing the function of setting. simple mirror based on the NFC (short-range wireless communication) Games, videos, etc. ", is a translated version of the statement by Google.
"Samsung Electronics is constantly introducing innovative products that have made TV an industry leader for years," said Han Jong-hee, president of Samsung's video screens division. "From now on, I will open the era."
Most social media content, such as Instagram photos or YouTube videos, is viewed vertically. Samsung is therefore creating something that takes advantage of NFC compatibility on most smartphones and integrates it with a "simple mirroring feature" to display videos on smartphone on the big screen.
In addition, the Sero TV will have an ambient mode, as well as Samsung's intelligent Bixby artificial assistant integrated into the set.
The Samsung Sero is expected to be launched in May in South Korea at a price of 1,600 or 1.89 million Korean won.
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