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- Samsung is rumored to be slashing prices for the Galaxy S21 family.
- The base model could start at just $ 849, while the S21 Ultra could cost $ 1,299.
- This could contribute to both the pandemic and competition against rivals like Apple.
Samsung and many other phone makers have gradually increased the prices of their phones in recent years, but that might not be true in 2021. Like SamMobile reports, a South Korean rumor suggests that Samsung may lower the starting price of each Galaxy S21 model compared to its equivalent predecessor.
The tech giant reportedly wants to sell the base Galaxy S21 for between $ 850 and $ 899, well below the Galaxy S20’s $ 999. The S21 Plus is said to be between $ 1,050 and $ 1,099, well below the official cost of the S20 Plus of $ 1,199. Upgrade to the S21 Ultra and you could be paying “ only ” $ 1,250 to $ 1,299 instead of the S20 Ultra’s $ 1,399.
See also: Galaxy S20 FE vs iPhone 12 camera shot
Tipster Landsk claimed the Galaxy S21 price bracket was “under discussion” and Samsung had not confirmed anything. Don’t be surprised if these prices change regardless of how precise they are.
It wouldn’t be a shocking gesture. Samsung, like other phone makers, faces a bleak market where the COVID-19 pandemic has hurt sales. A price drop could put the Galaxy S21 within reach of people who otherwise wouldn’t be able to consider it.
There is also the issue of competition. Apple’s regular iPhone 12 starts at $ 799 with a crisp OLED display and other upgrades that make it good enough to replace older, more expensive models. Samsung may want to price the Galaxy S21 closer to this level to avoid losing customers who might be ready to switch. There is also a lot of rivalry between other Android makers, including aggressively priced Chinese phones from Xiaomi and Oppo. It may be less of an olive branch for cost-conscious buyers and more of a survival issue.
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