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Samsung has carved out a unique niche for itself with The Frame, a TV that looks more like an artistic frame than a consumer electronics device. You can even purchase high-quality artwork to display when you’re not using Netflix. This year, Samsung is bringing The Frame to its name in an even bigger way: the new 43-inch model can rotate between landscape and portrait modes.
If this sounds familiar to you, it’s because Samsung offered the same functionality with its Sero TV in 2019. While it’s not clear if this bundle has been a success for Samsung, it makes sense that the company is incorporating the rotation function in the popular Frame line. This fits the high-art concept Samsung is looking for and it will likely be useful for customers who want to display portraits.
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