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Dior, the famous French company, has removed an advertisement for its latest perfume products because of its name, describing it in ways that offend the native populations in the United States.
The new perfume, launched by Dior, is called Sauvage, which means "wild". Actor Johnny Depp plays the role of a red Indian with his old traditional costumes when promoting the perfume, making advertising critical to many.
Critics say the word "barbaric" is a derogatory term historically used to describe the indigenous people who have been exterminated for decades.
The company removed advertising from its online platforms a few hours after its release last Friday after being criticized by social network users.
But criticism of French society and American actor Johnny Depp has not stopped.
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