Apple announces its annual event in September. What will change in the new iPhone?

SAN FRANCISCO (AP) – Apple has sent invitations to its annual media event next month, during which the company is expected to unveil its latest iPhone.

The event will take place on September 10 at the Steve Jobs Theater at its headquarters in Cabartino, California. As usual, the invitation did not provide detailed information on the topics discussed at the event, which this year called the slogan "By Innovation Only".

For Apple, the release of an iPhone is still promising because the product has contributed more than any other product to push the company to become one of the most valuable company in the world, and the product remains today the largest source of business income. But recently, iPhone sales have registered a double-digit decline in sales, while customers have been using their smartphones for longer, while the company is facing a slowdown in China in the context of commercial war that continues with the United States.

Apple is also expected to announce three new iPhones at the event, including two models for the new Pro, which will replace the iPhone XS and the iPhone XS Max. It is thought that the design of the new phone "Pro" will include new features and video recording and improved.

During the event, Apple should also provide definitive pricing information for its new TV service, Apple TV +.

The company has hosted an annual event in early September for almost seven years, during which it announces new iPhones. This year's event, however, may be slightly different from the previous year: Johnny Ive, Apple's long-time design expert, will not play an important role this year, after Apple announced in June that she would leave the company after 30 years. To work.