TCL TV Maker launches a smartphone for video enthusiasts

The Chinese TV maker TCL has launched a low-cost smartphone during its participation in IFA 2019, in the hope of being able to leverage its expertise in the television industry to attract more and more consumers viewing videos on their mobile devices.

TCL has been known to manufacture Android phones for some time, including newer BlackBerry and Alcatel phones, but they rarely have the same problems as other phone manufacturers.

Called TCL PLEX, the phone is supposed to sell for 329 euros ($ 364), placing it firmly in the affordable price segment. It offers a 6.5-inch LCD screen using the company's NXTVISION technology and a three-lens camera.

NXTVISION enhances color, clarity and contrast in real time, real-time HDR to SDR conversion, and HDR-like video enhancements.

The phone includes a triple rear camera, a 48 megapixel Sony basic lens sensor, a second 16 megapixel precision wide angle lens and a third 2 megapixel lens dedicated to low light photography. , with a front camera of a precision of 24 megapixels.

According to TCL, the Plex features a 2.9 micron low-light sensor and Super Night mode for dark shooting.

As with the rest of the specifications, the device is powered by a Snapdragon 675 processor, with 6GB of RAM, 128GB of expandable internal storage and a 3820mAh battery.

TCL expects video to account for 80% of mobile data traffic by 2022, which will position smartphones at the center of today's lineup of connected devices, including smart TVs. , Bluetooth headsets and headphones.

Stefan Streit, global marketing manager of the company, said: "The time has come for TCL.

Stefan also proposed a test version of the smartphone with a folding screen, thus hinting at TCL's intention to challenge Samsung, the world leader, who started selling its Galaxy Fold (Galaxy Fold) phone Friday at $ 2,000. .

The launch of the TCL smartphone in a saturated market poses problems because of the trade dispute between China and China. However, this decision is seen as a strong signal of TCL's intention to take a stake in the smartphone market.