Unify Apple devices, services and software in an integrated strategy Peace Sarhan

London – Apple's shares tightened on Wednesday, which reduced the reserve status with new Apple products, which rose nearly 3% in two days, as markets wait for demand figures at their peak. launch this month.

The new devices did not evade the speculation that preceded the Apple conference, which unveiled three iPhones, a new generation of smart watches and another tablet, in addition to the gaming platform and TV service that will be launched in early November.

Apple has launched three new phones, the iPhone 11, the iPhone 11 Pro and the iPhone 11 Pro Max, identical to the previous device sizes and with the same design. The pre-order registration will open on Friday and will be launched on September 20th at Apple stores.

The phones were sold at the same hardware prices as last year: iPhone 11 from $ 699, iPhone 11 Pro from $ 999 and iPhone 11 Pro Max from $ 1099.

One of the important steps has been Apple's reluctance to support the fifth generation. Analysts said they have adopted a "conservative approach" until the launch of 5G phones, which will have higher data transfer speeds next year.

All new phones feature a new microprocessor, the "A13", which, according to Apple, is the fastest mobile device.

Apple has given new impetus to the service by announcing the date of broadcast of the television content, which will feature celebrity programs such as Oprah Winfrey, and should compete with Netflix and Disney.

Broadcasting is perhaps Apple's biggest temptation, especially since it costs $ 4.99 a month, less than Disney, at a time when the company is entering a new phase where focus is on services to compete with the focus on hardware and software.

Apple + TV will be available in more than 100 countries and those who buy iPhone, iPad and Mac devices will benefit from this service for free, the company said.
For one year.

The iPhone 11 comes with two cameras at the back, one with a wide-angle lens, but the qualitative change of the cameras involved the iPhone 11 Pro, which accounted for the largest share from the Apple event, which took place at the Steve Jobs Theater headquarters of the company in Cupertino, California.

And provided Apple iPhone 11 Pro three cameras at the back, the first wide angle and the second with a telephoto lens and the third with a very wide lens, to transfer the phone's photography to the competition of professional cameras.

The iPhone 11 Pro can record at the same time the recordings of the three cameras and the front camera, with the same features as the iPhone 11 Pro Max with a larger screen.

Will Wong, an expert at the IDC research company, said the superior capabilities of the cameras were the main selling point, but that the market was still filled with challenges, both competition and conditions of the market. Mondial economy.

Apple unveiled its fifth-generation Apple Watch, which has doubled its features, especially in health-related applications.

Apple introduced a new generation of iPad tablets with many features, a 10.2-inch display and an operating system that was initially separated from the system. IOS operation to carry the name of the operating system of the iPad.

Apple was able to increase the battery life in all new devices.

Apple has long boasted of its competitive advantages over Samsung, which focuses on making phones and Google, which provides most phones in the global operating systems.

Apple's mastery of different hardware, software and services sectors has allowed it to monopolize leading hardware at higher prices, allowing it to share a significant share of the smartphone industry's profits despite its low market share.

The new strategy coincides with the annual decline in iPhone sales over the past two quarters and the investor focus on growth opportunities in services.

Apple also announced that its video game service "Apple Arcade" would take its own page on the app store and would be available from September 19 at a price of $ 4.99 per month, with a month's worth. ;free try.

"This is the first time that we will follow Apple's strategy on these three aspects," said Ben Pagarin, an analyst at Creative Strategies.

Apple's support for content delivery services comes at a time of unprecedented overcrowding. Since its first television announcement in March, competitors such as Disney have unveiled a similar service at $ 6.99 per month, which will feature the company's premium content from children's programming.

In the absence of special archives on television content, Apple will add to the Apple TV + service the content of other channels, such as HPO, to be able to deduct a share of the growing market.

Mr Pagarin said that the challenge for Apple is to convince consumers that its family of devices is the best unified platform for watching programs, even though Netflix has not yet joined this visualization system integrated.

However, Netflix will be available as a separate application on Apple devices and its programs will appear in the search results of the Apple TV application.

Pagarin thinks that "Netflix is ​​like a gap" in the Apple TV application "but has Amazon and all the channels involved. The vast majority of content providers collaborate with Apple TV. "