Samsung Electronics celebrates 50 years

Posted in Facts Online on 13 – 09 – 2019

Samsung Electronics Co., Ltd. today celebrated its 50th anniversary at IFA 2019, during which it held a press conference explaining the company's vision focused on innovation, communication and innovation. # 39; future.

The company has announced the democratization of QLED 8K technology with the launch of a full range of QLED 8K TVs, innovation in the home appliances market through the production of customizable BESPOKE refrigerators and the expansion of the portfolio of devices taking Support Samsung's fifth-generation technology with the launch of the new Galaxy A90 5G and Galaxy Fold. These new offerings, along with many others, underscore Samsung's ongoing ambition to enhance its portfolio with bold, groundbreaking products and services designed for the future.

Benjamin Brown, Marketing Director and Vice President of Samsung Europe, said, "Since the launch of Samsung's traditional black and white TV nearly 50 years ago, we have been developing the latest in device technologies. Consumer Electronics, Home Appliances and Mobile Phones Samsung will continue to build on this legacy Company and offer innovations that make life easier for customers. "

Announcement of a full range of video screens with the new QLED 8K 55 inch TV

Since the launch of Samsung's QLED 8K last year, total purchases of QLED TVs have increased 200% over the previous year. This rapid adoption of QLED TVs has resulted in the sale of more than 2 million units worldwide in the first half of this year, confirming the growing trend of consumers to purchase high-quality widescreen TVs. To maximize reach, the 55-inch QLED 8K will add to the Samsung QLED series with 65, 75, 82 and 85-inch displays.

The 55-inch QLED 8K TV will be available worldwide in September. The launch underscores Samsung's commitment to meeting consumer demands by offering more choices by offering a range of sizes tailored to different homes. The new 55-inch variant will provide the high-end features of the QLED 8K TV family, including unmatched image quality with depth and detail, 100% color depth, and advanced AI technology. Whether it's viewing live streaming content, HDMI or USB decoders or even mirroring on mobile devices, the 8K quantum dot matrix recognizes less accurate content in 8K quality.

BESPOKE appliances adapted to modern consumer lifestyles

As furniture and appliances keep coming together, Samsung is creating more personalized solutions than ever before to meet the needs of consumers.

To this end, Samsung's new BESPOKE refrigerators will be launched in Europe. Designed as modules, these refrigerators fit perfectly in different spaces with a wide range of sizes, ranging from single door to four door door.

For users who want to equip their kitchens with the latest technology and appliances, Samsung today launches a new multifunctional dual oven. It has a modern design that offers superior flexibility with multiple cooking capabilities. The oven is vertically aligned and features surfaces decorated with a new user interface that takes the design to the next level. Thanks to the double steam cooking function, the housewives can cook using a heat load in one compartment and steam cooking in another.

Samsung's innovations in cooking appliances have brought remarkable changes in our lives by reducing the level of waste currently produced at home. The company announced this achievement at IFA 2019, unveiling an exceptional collaboration with Whisk, developer of intelligent power systems. The collaboration between Samsung and Whisk offers a more enjoyable cooking experience while strengthening the environmental responsibility of the entire family, by integrating with Samsung devices such as the smart shopping list provided with the Family Hub refrigerators.

As homes get smaller and smaller as more people live in cities, Samsung is focusing on providing lifestyle-conscious products for consumers today. AirDresser, which looks like a cabinet or a vertical mirror, is a great place to cool off your clothes. In addition, Samsung introduces the AX9500 air purifier, the world's first air purifier, which provides modular design for this unit, integrates with a variety of fireplaces and works with a three-layer filter system, reducing thus harmful gases, dust and allergens at home. .

With the new POWERstick Jet ™ vacuum cleaner, consumers will benefit from an innovative suction capacity of 200 W, a five – layer HEPA filtration system and a battery life. an hour.This vacuum cleaner can capture 99.999% of dust particles and allergens, preventing it from returning home environment through the vacuum exhaust.

The new Galaxy A90 5G: Samsung expands its peripheral system supporting fifth-generation technology

Since the launch of the Galaxy S10 5G earlier this year, Samsung has been working with its global network of partners to provide devices for widespread use of 5G technology.

Today, Samsung is expanding its range of 5G smartphones with the launch of the new Galaxy A90 5G, which will be available in Europe from October. With the new phone, users can download high quality content and share videos directly and quickly, and enjoy the 6.7-inch FHD display + Super AMOLED Infinity-U for a cinematic experience with an efficient battery 4500 mAh and a 48 MP main camera This means that the Galaxy A90 5G offers consumers the perfect device to create, publish and use content.

Samsung has also confirmed that the next Galaxy Fold will be available in black and silver as of September 18, 2019 in countries such as France, Germany, Singapore and the United Kingdom, with a later launch in the United States. United. The device will be equipped with 5G technology in some markets, providing consumers with a superior network connection to enhance the new folding experience.

Samsung is committed to providing users with an exceptional user experience without compromising on quality or volume. Last summer also saw the launch of a host of other new products.

The Galaxy Note10 and Note10 + offer state-of-the-art power and performance, allowing users to do things the way they want and show off their creativity while on the move. The new Galaxy Tab S6 comes with the S Pen, the first tablet in the world to feature a dual camera with an ultra-wide-angle lens and a 10.5-inch Super AMOLED display. The Galaxy Book S combines the mobility and connectivity of a smartphone with the optimal performance of your PC. It is designed for people who are very productive and constantly on the move. Finally, on September 6, Samsung will launch the new Galaxy Watch Active2, in official partnership with Technogym, one of the world's most innovative sports equipment suppliers, complementing this Galaxy smart watch.

Since 2017, Samsung presents its innovative technologies to Samsung Town, a space specially designed to present its full range of visitors in order to experience unique devices suitable for connected life. This year, Samsung has taken a new approach by designing spaces for all types of consumers, from home entrepreneurs to newly married couples to influencers and others. Samsung Town highlights the simplicity of our current lives with Samsung Bot vehicles and robots.

To learn more about all Samsung products announced at IFA 2019, visit the Samsung Electronics Pavilion located on the second floor of the City Cube Berlin from September 6 to 11.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is an inspiring global leader shaping the future through innovative and revolutionary ideas and technologies. The company is reshaping the world of televisions, smartphones, apparel, tablets, digital cameras, digital home appliances, printers, medical equipment, network systems, semiconductors and LED lighting solutions. For the latest news, visit the Samsung Newsroom via the link: news.samsung.com

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