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Hong Kong – Experts confirm that video games have been among the most important forms of entertainment in the world since Sony launched the pioneering PlayStation a quarter of a century ago, but they still find that the growing diversity of billions of gamers is on the rise. reshaping the industry.
Numerous research indicates that electronic games are set to become a giant force in the entertainment and entertainment industry in human life, due to the rapid increase in the percentage of their users compared to traditional games and other means. Entertainment.
Japanese tech giant and US rival Microsoft are preparing to launch their latest devices in the coming days, competing in a global market estimated at $ 175 billion, more than the film and music markets combined. .
It is likely that specialists will increase the size of this market in a few years thanks to the boom induced by advanced technologies, which has pushed the giants of the sector to deploy all their capacities in order to conquer new subscribers from all over the world.
Analysts say video games, which were previously considered specialty entertainment for young people, have benefited from the huge push that took place in the 1990s to attract more customers, and Sony, with the PlayStation device. , has been a leader in the fight against social barriers.
“Over the past two decades we’ve seen a strong trend towards popularizing the use of games,” said Gilherme Fernandez, Newzoo’s marketing consultant for electronic games.
Video games have come a long way since the appearance of the first rudimentary arcade machines in the 1970s, with shows such as Pong, Buckman and Space Invader.
It seems that this has changed a lot in recent years thanks to rapid technological development, as Fernandes said: “25 years ago, most people still saw games as a marginal form of entertainment”.
Several economic reports link the rapid growth of the tech games market to the significant increase in the number of smartphone owners and their use of mobile applications.
Additionally, gamers are aging in many major markets: The age range for a gamer in the United States is between 35 and 44, according to the Entertainment Software Association.
After PlayStation, Microsoft launched the Xbox in 2001, then the Nintendo Wii in 2006, after which the smartphone boom contributed to the rise in popularity of electronic games.
According to estimates from Newzoo, a company specializing in electronic games, there are around 2.7 billion players worldwide, nearly half of whom are women.
Experts point out that the ability to purchase devices also helped to attract an additional audience, as Sony was able to reach large segments of society thanks to the low price of its first PlayStation device, which turned out to be a commercial success. .
“If we correct for inflation, consoles are much cheaper today than they were in the 80s and 90s,” says Michael Jacobson, research coordinator at the MIT Games Institute. It was sort of entertainment for the upper middle class at the time.
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