An “airline” predicts the future of travel … and imposes charges on toilet paper

Dubai, United Arab Emirates (CNN) – With the aviation industry struggling to stay afloat in the shadow of the coronavirus pandemic, it was surprising to see the ‘launch’ of the ‘Mom Air’ airline that connects the Iceland on both sides of the Atlantic Ocean and that was supposed to fly Heaven is soon (as promised by the site).

The appearance of the airline’s plane was eerily similar to that of the WOW Air plane, which went bankrupt in 2019.

The airline’s road map seemed reasonable enough, but it was the policies Mom Air offered that surprised.

The company not only charged a fee for seat allocation, Wi-Fi, and carry-on baggage, but also toilet paper and life jackets (which is illegal).

In addition, the company offered “Covid trips” to those who tested positive for the virus, and it also claimed that employees are also people who tested positive for the virus and who have developed antibodies against the virus. this one.

It seemed like a hoax, but thanks to its more passenger-friendly policies such as giving out two free tickets for each flight, requiring payment only two days before take-off, free cancellation, and cheap reserve seats, customers flocked to it. to its website.

In addition, the company has shown interest in various social issues through its promise to shed light on gender equality by employing women as well as men, and it has also pledged to protect the environment. replacing carbon, using recycled materials and cutting paper.

According to Audor CEO Esten Fririckson, the company garnered around 10,000 Instagram followers and 6,000 booking inquiries in just two weeks, even before the company announced dates and prices for the trips. flights.

The great disclosure

There was a problem, that Fririckson, nicknamed “Audi”, was an artist.

Fririckson told CNN that the purpose of this project was to show “how ambiguous our reality is … and that we are convinced by marketing, and that once a website is created and only the press releases are sent, our world is turned upside down.

In fact, Fririckson decided to continue the project for more than two weeks, but the attention received by “Mom Air” became extremely heavy.

Some plans are “logical”

At the “launch press conference,” the artist, the son of a marketing expert, said the two free seats on each flight were a way of raising awareness of the brand, and he also claimed that the airline would not lose money because customers would have to purchase the return flight.

And when it comes to putting everything, down to toilet paper, for sale, Fririckson said, by forcing graphics on add-ons, the company would reduce the cost of the actual seat.

The managing director of Blue Islands, a budget airline based in the Channel Islands, Paul Simons, believes some of the company’s “policies” were appropriate.

Simmons said the idea of ​​giving two free seats on each flight could be successful. “It might make sense, and I can see the benefits of brand awareness through advertising,” he said.

However, the unrealistic aspect of the project comes when it charges for life jackets (which is illegal) and other things like toilet paper.

In the end, Simmons said, “Some of his ideas are reasonable, but probably not.”

Is this the future of aviation?

Although the company “Mom Air” revealed that this is only an idea which is not realistic, but some fans are not ready to accept this fact, as Fririckson indicated that some people are still trying to book flights.

Currently, the artist claims that he has not received any complaints regarding his thing.

While Fririckson is unwilling to start an airline, he believes “Mom Air” may not be too far removed from the reality of low cost flights in the future.