Products loved by millions of people will disappear and more will appear. “Coca-Cola” reveals a restructuring of its activities

The “Business Insider” site shed light on the structure put in place by the beverage giant “Coca-Cola” on its activity in light of the emerging crisis of the Corona virus, which has hit the world economy.

The beverage giant, Coca-Cola, said Thursday it would lay off 2,200 workers, as part of a restructuring aimed at downsizing its activities and brands. He said about 1,200 layoffs would occur in the United States, including 500 in Atlanta, where the company is based.

The number of Coca-Cola employees at the end of last year reached 86,200 people worldwide, including 10,400 people in the United States.

The coronavirus pandemic has affected the business of the company, as sales plunged in places such as stadiums and cinemas due to the closure, and the company’s revenue fell 9% from a year on the other to reach $ 8.7 billion between July and September 2020, forcing the company to accelerate the restructuring process that was already underway.

The Coca-Cola company halved its brands to 200 as it dropped several brands that are slowly selling this year, including Tab, Zico, Odwalla, and Diet Coke Feisty Cherry.

He said he would use the savings to invest in growing brands like Minute Maid and Simply Juices and fund the launch of new products like Topo Chico Hard Seltzer, Coca-Cola Energy and Sparkling Aha.

Source: Businessinsider

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