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The Xbox game console is the subject of a Bloomberg clip titled “Xbox: Oral History and the Empire of American Video Games.” Microsoft Corporation (NASDAQ: MSFT) The decision to enter the games – and some purchases fail.
What happened: Before the release of the Xbox console, Microsoft Contact a number of game companies regarding acquisitions so that they have the exclusivity to deal with it Sony Corporation (Code: SNE).
Microsoft has come Electronic arts (Nasdaq: it), which was later considered to be one of the leading video game companies. The report says Microsoft has met Electronic Arts more than five times, but was left empty-handed on a deal.
After failing to acquire electronic art, Microsoft turned to Nintendo and (Rose: NTDOY).
“They sent their ass,” said Kevin Bachus, who at the time was a third-party communications manager for Microsoft. For example, imagine a time when someone is laughing at you. So the meeting took place.
According to reports, Microsoft brought Nintendo together in January 2020 to bring the company into a joint venture. The idea was that Nintendo wasn’t good at hardware, but it was strong at play with Mario and other brands. Microsoft has said it will take care of the hardware. Nintendo also rejected the joint venture.
Microsoft has also attempted to acquire Square, now known as Square Enix, maker of the “Final Fantasy” franchise games, and Midway, known for its “Mortal Kombat” games.
Prior to the introduction of the Xbox, Microsoft acquired the acquisition by Bungie, the maker of the popular “Halo” series. Microsoft acquired Bungy and enjoyed the success of exclusive “Halo” games for many years.
Related Link: 6 Video Game Articles To Watch In 2021
Why this is important: Exclusive games can be a big difference to video game consoles. The success of the PlayStation 5 may be partly due to exceptions such as “Spider-Man: Miles Morales” and “MLB The Show”.
Microsoft acquired ZeniMax Media in 2020, giving it control over franchises such as “Dishonored”, “Fallout”, “Doom” and “The Elder Scrolls”. The company may seek to launch exclusive titles to complement the “Halo” games and better compete with Sony.
Microsoft may have failed 20 years ago to acquire any of the companies mentioned, but Xbox has been a success for the company, and Microsoft now has a games division with billions of dollars a year.
© 2021 Benzinga.com. Penanga does not provide investment advice. All rights reserved.
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