Huawei is at the forefront of the smartphone market in 2020

GMT 05:36 01/29/2021(Updated GMT 05:43 01/29/2021) Copy the link

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Huawei has acquired around 40% of the smartphone market in the West, competing with the most important tech brands such as Apple.

However, during its boom, the company faced some setbacks, which were portrayed by preventing the sale of its products in the United States and preventing them from obtaining programs and licenses important to them on the basis of the decision by former US President Trump, according to what “thedrum” reported.

In addition, last year’s blackout period in light of the spread of the Corona pandemic caused a lot of confusion for the company in the markets and, thanks to the optimal leadership at the time, Huawei won a real success at the time.

Huawei brand director, former Samsung marketer Andrew Gary, said:

“The year 2020 has been a time of great change and confusion in our markets, our customers and our partners. When the outbreak emerged, she quickly refocused the marketing team on thinking about the brand’s ultimate goal, which is to use its technology. communicate, and we have achieved it on a large scale. “

Gary, nominated for the World Marketer of the Year award by the World Federation of Marketers (WFA), is working behind the scenes on a plan to make the most of his global creative footprint and brand promotion, for a global presence.

Despite the success achieved, the share of “Huawei” in the smartphone market is expected to decline by 4%, which is considered a steep decline for the company, which is considered one of the pioneers of the market. companies last summer.

As the company strives to have a strong presence in all parts of the world, it is working to develop a plan that begins to bring its best products to the east and west of the world through its employees spread around the world, to transfer its prosperity. from China to London, Europe and other countries to complete its cycle.

The company has continued its achievement by introducing one of the most important applications that work with artificial intelligence, which aims to help deaf children read by translating books to them in sign language.

Despite the wide dissemination achieved by “Huawei”, but it was subject to many challenges, which was to ban the use of its communication equipment in Sweden and the United States.