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It seems that the “Beto” app (one of the latest social media) has started to gain the attention of the Arab public in recent months. But the important question: what is the source of this app? What company is behind him?
Investigative research published by famous Chinese newspaper Weixing pointed out that the Beitou app was developed by Weibo (the giant of the Chinese entertainment community), where the conclusion was based on 3 main reasons, which can be summarized as follows :
1. The phrase “Powered by Weibo” appears both on the opening home page of the Bitou application and on the main page of the official website.
2. Weibo has a blog called Sina Blog and the similarity between its base and the icons in the Beeto app is exactly the same.
3. The XX source information appears on the app home page in the Third Party App Recommendations box (148) Apps, and by clicking “Buy Now”, the web page will automatically be directed to the. Beeto’s real App Store version account: WEO Technology Limited.
China Weibo Corporation
Beitou officials did not deny the app’s link to Chinese company Weibo, but did confirm that the app was not among its products, noting that the Chinese entertainment community giant had provided a help for application in business field.
The Bitou app, despite its recent launch experience, has performed well on iOS app stores in Arab countries, overtaking the Saudi store and other Arab stores, social media giant Facebook, and leading the way. of list.
According to Chinese newspaper Weixing which examined data from the App Store, Beeto was officially launched on the App Store on November 21, 2020 and was officially recommended by Apple as the # 1 app on its homepage. . As for the Google Play Store, it launched the Bitou application on November 17, 2020.
beeto
A remarkable interest
The well-known Chinese newspaper reports that, given the Saudis’ attention to Beto’s app, it can be said that the launch station for the app in the Middle East will come from the Kingdom of Saudi Arabia, and that an opinion has started to form among all Arab users of Beto that he will turn to the “Arabic version of Twitter”.
As for the registration method in Beeto, it is not complicated. All you need in the current period is an “invitation code” and a mobile phone number through which the verification code can be received by SMS. The invitation code for each user on Beeto can invite 50 people and with each response gradually decreases. When someone registers with the user’s invitation code, the other party will automatically become a fan of the user, and the system will send a message to the user such as “xxx has been successfully registered via your invitation ”, and the user’s invitation will be marked on the user’s personal home page for a few users.
According to the “invitation code” registration system, the Chinese outperform Americans in traditional virtual gatherings such as “Twitter,” where using their invitation code does not only increase their fans. It also creates a near-knowing circle living in a virtual community, and they will naturally become the social center of that circle. This Chinese style is especially suitable for users in the Middle East who want to gather and socialize online.
Growing activity
Over the past few weeks, the Chinese newspaper has noticed increasing activity among many internet users posting their invite codes on social media platforms such as Twitter and in the comments area of the Beeto app, and encouraged to other users to register for Beeto accounts.
It’s worth noting that Beto isn’t the first company to use affixed marketing call codes, and it won’t be the last. And the invitation code can be used not only in social apps, game apps and shopping apps, but also in malls, restaurants and other places. You will have the opportunity to speak in detail later.
How to document the accounts
As for the method of documenting accounts in Beto, it depends on 3 basic methods:
1. If the user is certified for Instagram, Snapchat, Twitter, and YouTube, they can post screenshots of the “Joining Beeto Now, Let’s have fun there” content on these platforms, and request verification with a Beeto administrator. (Recommended use)
2. The directors of renowned companies provide documents proving their identity and names.
3. If the accounts belong to influencers in other fields, the system will evaluate them after providing the identity verification.
The app also encourages active users of other social media platforms to get identity verification by recommending the app, in a style that is a good method of growth, as it is currently noticing that many users of Twitter and TikTok recommend Beeto, which can be seen as growing. a very good way.
Simple interface
Moreover, the Bitou app is interesting enough to retain users, as it has a simple user interface, an entertaining tone and local staff, and the colors used in the app interface are simple and generous, because it is a mixture of pink, light orange, blue and gray.
It is also easy to design the likes someone mentioned, notifications and other add-ons, and when it comes to the functionality of the app, it has 5 options that appear on the user’s screen (a box showing the bit “a term synonymous with tweets”, search, edit, notification, and personal homepage), which are very similar to Weibo before review.
As for the publications available in the Beto app, they include texts, images, animations and video clips. According to the content of the post, the main content is entertainment content such as social life, jokes, and movies. And from a tonal point of view, the entertainment is simpler.
And in the most popular search section, users can see real-time trending topics and Beets (a term synonymous with Tweets) with a relatively large number of likes and comments.
In addition, the application allows users to like, comment on, repost and download their favorite post, by following the following method: After clicking “Download”, the system will automatically create an image containing the name of user, avatar, invitation icon and automatically upload content and save it in the system photo album. At the same time, the sharing page will be redirected to encourage users to participate in other social media platforms.
We also notice that there is a “WhatsApp” logo next to the download button, and after the user clicks on it, it will automatically switch to WhatsApp, and you can choose to share it with your own dynamic or with your friends. .
Work in the Middle East
As for the Beto team in the Middle East, data from LinkedIn shows that a number of employees are registered in the Kingdom of Saudi Arabia and the Republic of Egypt, and at least 3 people have worked at TikTok. , one of which worked alongside TikTok. to Likee, and it’s clear that the company’s pursuit of Digging Deeper into the Middle East has resulted in the cultivation of a high-quality local talent pool in the social entertainment arena.
Beeto’s long-term success in the Middle East depends on its ability to meet user needs that traditional social apps like Twitter and Instagram can’t meet, and it’s clear the app has given users a sense of higher presence and lower usage threshold, and this was obviously evident through a virtual recording experience, thanks to which one of the users managed to gain a remarkable number of fans in just two days after the registration, which is not possible in an application such as Twitter.
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