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The Arab Tourism Organization called on the Arab world to celebrate Arab Tourism Day, which coincides with the birth of Arab traveler Ibn Battuta on February 25, under the slogan “Digital transformation towards safe Arab tourism”, explaining that the repercussions and the losses which the tourism industry suffered worldwide from the Corona pandemic will not stop The efforts of those responsible for this major industry to find advanced and technological solutions commensurate with the reality imposed on it allow it to recover quickly from the end of the pandemic and to enable it to face the challenges and competitions with the global markets according to the quality of the services provided and the scale of their development, with the aim of raising awareness of the importance of the tourism industry and its achievement Economic, social and cultural returns on the Arab and international world and that the tourism industry in the near future will not only be evaluated according to the quantity and number of tourists, but rather will be evaluated in terms of the quality on the services provided to them and the extent of their quality and technological development with a commitment for health measures which must be provided through contactless services from the arrival of the tourist in the host country until its completion All its tourism programs and their departure require the concerted efforts of both government sectors, to begin by the port of entry and customs thanks to the standardization of Biometric data for the traveler and linking him via his passport to his ticket and at the private level via the investor and working together, whether in hotels, restaurants, the means of transport and all the services that the tourist seeks to use during his trip.
The organization asserted that digital transformation has become a goal that the Arab world must strive to achieve, to be with the ranks of developed countries in this major industry to get what it deserves by making it safe tourism, be it Arab or Arab. international markets, referring to the latest statistics from the World Economic Forum in Davos, which predicted that digital transformation will contribute to aviation, travel and tourism to generate added value for the tourism sector that could reach $ 305 billion in during the period 2019 to 2025 AD) and transfer $ 100 billion from traditional sectors to new competitors, and generate indirect benefits of $ 700 billion by reducing environmental impact, improving safety and security, and saving costs and time for tourists, it is also expected that the tourism sector will experience a selective transition to current jobs and will gradually be accompanied by the creation of new employment opportunities which depend on the skills of the new digital age inside and outside the travel system, whether at government level, represented by r government departments or at the private sector level, represented by investors or workers in this major sector, as global technology spending is expected to reach Digital Transformation Information alone, to $ 7.5 trillion in the coming period
And on the basis of the strategic objectives of the organization related to maximizing the economic returns from tourism by encouraging the local workforce to fill the available jobs in the tourism sector and also with the second objective related to activation the participation of local communities and their integration in the tourism development process by involving local communities in the tourism development process as a strategic partner of By raising awareness, motivation and encouragement to engage in the functions of this large industry, in addition to the third objective, which concerns the adoption of the tourism sector as an effective tool to improve the income of citizens to reduce poverty and unemployment, increasing training and qualification opportunities in all areas of tourism to make the future youth of the Arab world the leaders of this major industry, it ac The organization decided to set up an electronic training platform “Arab Tourism Academy” as soon as the Corona pandemic occurred, believing in the importance of digital transformation to train Arab executives in order to develop and to advance the tourism industry in the Arab world by engaging technical personnel to work with training and continuing rehabilitation for them and establishing incentives to implement technologically advanced rehabilitation programs. Tourism, in cooperation with ministries and tourism agencies in the Arab world and through regional and Arab universities and experts in this important field, has trained more than 10,000 interns representing government and industry. private by the end of 2020 AD, confirming that it will. continue this year to implement numerous programs and specialized training which will support this approach, which has become a real demand, must be satisfied in all our Arab countries.
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