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Based on the recommendations of an in-depth study on the diversity of Netflix content as well as the people working in its shows, the global platform announced on its blog that it would create a “Netflix Creative Equity Fund” and invest $ 100 million. over the next five years with other organizations to support diversity.
These funds will be used to help “under-represented companies” succeed in the television and film industry, as well as dedicated support programs for training and job creation for emerging talent around the world.
The announcement follows a Netflix-funded study that found the most popular video-on-demand platform to make strides in demonstrating social diversity, but it still suffers from shortcomings, according to CNBC , who interviewed Ted Sarandos, a founding member. of the platform, in which he said it is important The content of the platform must reflect the quality of the viewers, indicating that the audience is related to the content in which they see themselves.
The study looked at Netflix shows between 2018 and 2019, looking at several indicators, including sexual and ethnic diversity. The strength of the diversity platform was found to be related to the presence of women in championship roles and the hiring of women in work teams.
However, there are ethnic or geographic groups that are under-represented, such as those in Latin America, the Middle East, and North Africa, and American Indians. There is also an under-representation regarding sexual minorities (or people with a non-traditional sexual orientation), as well as people with disabilities.
Netflix noted in its blog that the platform is currently at the start of a major shift in the way the story is presented, as the stories will be presented from anywhere in the venue, and from anyone who takes them. produced, whatever their background.
Netflix, which has made big profits in the Arab region, announced in June 2020 that it would support black communities with 100 million in revenue, and Red Hasting, a founding member of the platform, confirmed that it would do so. donating $ 120 million with his wife to universities and schools for people with black skin.
WATER / AH
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