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The company ditched its old logo, which shows the familiar symbol of a shopping cart, and created a new logo in the form of an “Amazon” box with a piece of blue tape with a jagged edge on top.
But the strip with the distinctive Amazon arrow, to some buyers, resembled Hitler’s face, which caused their “discomfort” and prompted a similar organized social media campaign, according to US media.
The company has already responded to user feedback, changing the shape of the blue stripe to be straight and folded to one side, rather than jagged edges.
The company did not explicitly announce that it had changed the logo due to the similarities between it and Hitler, but did confirm that it replaced it “based on customer feedback.”
“Amazon is always exploring new ways to delight customers. We designed the new icon to stimulate anticipation, excitement and excitement as customers begin their buying journey on their phones,” said a spokesperson. company word to US technology news site The Verge.
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