Google makes a new commitment that could be expensive … Look for “cookies”

This step would reshape the way Internet advertising works and the business could suffer significant losses in order to protect privacy.

At the start of last year, Google first announced it would be phasing out third-party cookies, which have helped decades of online advertising, and the move came in response to rising privacy standards for companies. data in Europe and the United States.

For years, privacy activists have criticized tech companies, including Google, for using cookies to collect web browsing logs from websites they don’t own, allowing them to grow. user interest profiles to deliver personalized advertisements.

Close future losses and gains

Information technology expert Ayman Salah claims that “cookies” are a file that facilitates the interaction between the user and a specific site, so that users do not have to provide their information on each visit. .

He pointed out that Google relies heavily on cookies to measure the user and their data, to know the direction of users in the search process.

Salah adds to “Sky News Arabia” that cookies violate privacy in some cases, as several accusations have been made against Google for using user information to improve the link to search engines, which exposes this data to the violation.

Google has also faced several problems related to the European Union, including that there are search engines that do not use cookies, such as “DuckDuckGo”, according to Salah.

He continued, “This step taken by Google will provide a safer space for user data, but at the same time it will affect the ads, as cookies helped to draw a profile for each user, which has helped to advance the Google ads. “

But the IT expert doubts that this measure will affect ad revenue in the long run, but it will inevitably be affected at first, and ad revenue will necessarily decline.

Salah says that user confidence in search engines will increase after stopping the use of “cookies”, forcing Google to steer its users away from competing search engines, which increases the chances of profit for the company. to come up.