YouTube: new feature “can end traditional ads”



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  • Christine creedel
  • Technology correspondent

YouTube logo on a phone screen

Published photo, Getty Images

YouTube will discover the items featured in the videos and create a list of relevant products to purchase.

Suggestions will automatically appear as viewers scroll through the platform.

This technology will allow users to identify the products that appear in the video and search for relevant content on the site.

The feature is currently only being tested on select users in the United States, but experts believe it could bring a “huge” change to the advertising industry.

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