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In the show “Hewar”, Kabi Latif, head of the Arab States Broadcasting Union radio station, Yasser Garana, will talk about the 21st Arab Radio and Television Festival in addition to the challenges that radio is facing. faced today.
An ancient festival in the Arab region
Yasser Garana, head of radio at the Arab States Broadcasting Union, said the festival is old in the Arab region, but he spoke about the specificity of this session, which stands out from previous years because it is called “communication and renewal” because it re-establishes communication after a one-year hiatus due to the Corona pandemic, and renewal is intoxicated. Using modern technologies to ensure a virtual presence or participation in the festival. It also pointed out that this is the third session in which media outside the Arab world, such as Canada, China and Radio Monte Carlo International, participate.
Presenter training challenge
Regarding the challenges facing radio today, Garana said the biggest challenge is training broadcasters to keep pace and not fall behind other media. He spoke about the academy established by the Tunisian-based Arab States Broadcasting Union to train radio executives so that they can perform full media performances so that the radio can use all modern technologies.
The radio remains the most credible and the most listened to
Regarding the credibility with which the radio is known, Garana pointed out that a UNESCO statistic in 2019 showed that the radio still enjoys its credibility, and is even increasing, with the public. He also explained that radio is still the most followed medium among all age groups, according to this comprehensive survey, especially since half of the world’s population does not have access to the Internet.
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