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Al-Marsad Journal: British comedian Sacha Baron Cohen has filed a lawsuit against a company that sells cannabis, a type of narcotic cannabis, after using his character on billboards.
Cohen’s famous character “Borat” from one of his films was used to promote cannabis production with the character’s famous line “It’s beautiful!”
The merits of the case indicated that the actor had never used cannabis, and would not help promote him, no matter how much money he was offered.
Actor Cohen is seeking $ 9 million in damages. There was no reaction from the company promoting the ad.
In a lawsuit filed in Massachusetts on Monday, the actor accuses the promoter of the ad of copyright infringement and misrepresentation in the ad.
The famous actor’s lawyer said the company had “risked” assuming that Sasha would not see the ad. The lawyer said the character of “Borat” had high commercial value and that the actor had previously rejected an offer to appear in a commercial for a car for $ 4 million.
“Cannabis remains a controversial issue and Cohen has no plans to promote it,” the lawsuit said. Additionally, the actor was born into a religious Jewish family, is a conservative Jew, takes pride in his cultural heritage and does not want to be involved in the controversy within the community over the possibility of using cannabis according to Jewish customs. . and religious. “
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