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Car sales data for the start of 2019 shows improvement in Arab countries, the largest share of which is controlled by Japanese company Toyota, which in 2012 had the lion’s share in the Middle East at 37.42% , while the rest of the brands struggled for the rest, although Toyota’s share declined in 2018 to 31.28%, however, its market share is still high.
Although there is a general consensus in the region that Toyota and its compatriot Nissan dominate the automotive scene, it is the South Korean brand Hyundai that has taken the second place in the market, with a share of 10, 5%, after reaching 15.22%, this is the ratio that it reached the highest level in 2016, followed by its Korean colleague, Kia, with a share of 7.88%, according to the Automobile Association from the Middle East and North Africa (Amina Auto).
These statistics suggest that Toyota is still unbeatable in this part of the world, thanks to features like build quality, durability and product reliability, so the rest of the automakers don’t even look closely. Across the region, 7 of the 10 most popular cars for sale are manufactured by Toyota, which sold 2,896,848 vehicles in 5 years between 2014 and 2018 in the Middle East.
Hyundai Kia Group and Nissan Corporation placed second and third respectively in the same period. However, the combined sales of the two Korean brands and Nissan still do not match Toyota’s impressive track record.
On the other hand, Nissan is well respected in the region, its SUV lineup has a strong presence in the GCC, and it is steadily improving the terms of the game to gain greater market share year after year. Through aggressive marketing, vehicle promotion and commercial offers, Hyundai, Kia and Nissan are gaining ground every year.
However, with governments in the region encouraging the adoption of electric innovations in the transportation industry, the region is expected to see a major transformation in car statistics based on changing usage patterns, and all of this. remains dependent on the ability of manufacturers to keep pace with transformation.
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