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Twitter will allow a handful of retailers, including companies like GameStop and bag company Arden Cove, to promote products on company profiles as part of a renewed purchasing stimulus plan.
Dozens of US retailers will be able to market up to 5 products at the top of their Twitter profiles. Users can scroll through the products and click to visit the retailer’s website to make a purchase.
Twitter does not process sales and any income generated by the new feature will not be reduced, but investors have welcomed the move, sending the shares to their biggest rally in more than three months. The stock jumped 5.3% to $ 71.92 in New York on Wednesday, according to Bloomberg.
The company has been interested in shopping for months, with a goal of catching up with other social media platforms that offer e-commerce options.
It comes as Twitter revenue manager Bruce Flick said in February: “We know people come to Twitter to interact with brands and discuss their favorite products … easy to find and quickly buy a new skin care product. or trendy sneaker from a brand You follow it, in a few clicks. “
But shopping has been a challenge on social media platforms, including Twitter, where the company has built merchandising products in the past, including the “buy button” unveiled in 2014 and subsequent product catalogs.
Twitter’s new product, called Shop Module, will currently only be available to English-speaking users in the United States.
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