Volvo launches the new M brand for mobility services

Citizen – Follow Up

Volvo Cars, the maker of luxury cars, has launched a new brand (M) that will expand the company's global transportation operations by providing a reliable tool for cars and cars. on-demand services via an electronic application

The M brand recognizes the needs, priorities and customs of the user, and designs them according to their character.

This mark will be launched for the first time in Sweden and the United States in the spring of 2019.

Hakan Samuelson, President and Chief Executive Officer, declared Volvo Cars "on this occasion: Volvo has become the car more than a car company. "We recognize that consumers in urban areas are rethinking the issue of owning a conventional car, we tell them: M is part of our response."

"We adopt a continuous development approach to become a direct provider of consumer services Freedom of movement" refers to freedom of movement

M develops a special learning technology who interrogates users about their specific needs rather than just informing them where they can get the vehicle.

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