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After the recent privacy scandals on social networking sites, including the collection of user data for marketing and advertising purposes, Emoji emoticons also seem to be a concern!
The Daily Mail reports that online advertisers have come up with a way to track your online emoji, called "emoji tracking". For example, if you use pizza emoji, you can receive an announcement from one of the famous pizzerias.
In 2016, Twitter allowed advertisers to see and track your emoji usage in your comments, responses and tweets via their app. The Twitter site indicated that advertisers could use emoji data to display ads based on their Mood and target users who use IMOJI foods to achieve their wishes. .
Aaron Goldman, Marketing Director at Twitter's 4C Insights, explains how this feature is targeted: "If someone adds" emoji thumb "to the top (acceptance or approval) or" emoji smile ", show them this, advertising, whether it uses "emoji impulsive" or "emoji thumbs" (thumbs down), then shows another ad, adding that there are people who use "emoji football or basketball" and can be targeted with such ads.
Advertisers say it's the best way for both brands and for consumers, as Internet users will see more associated ads, while brands might be more likely to interact with their brands. ads.
"Advertisers do not want to sell something to you if you do not want it, is not it?" "If we can make the ads relevant, it's their beauty," says Adgylor's strategic account manager, who offers ads targeting emoticons.
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