These are the highlights of Apple's failures in 2018

These are the highlights of Apple's failures in 2018

Apple is one of the largest and most profitable technology companies in the world: in 2018, it broke a new record by reaching a market value of $ 1 trillion, the first US company to achieve this value after have been on the verge of bankruptcy 21 years ago.

However, all the company's first products in 2018 were not up to expectations. So let's review the most disappointing moments of Apple in 2018, according to Arab Technology News.

1. Increase the prices of almost all products

Apple has increased the price of many of its most popular products in 2018, a remarkable increase over 2017:

• The starting price of the latest iPhone, especially the iPhone XR, has increased by $ 50.
• The latest Apple TV Watch start price rose $ 70.
• The start price of the iPad Pro has increased by 150 dollars.
• The starting price of the MacBook Air has increased by 200 USD.
• The starting price of a Mac Mini was $ 300.

Apple creates a lot of value in every product, but the high prices of these products this year are not justified, especially since many of the products launched in 2018 were totally devoid of creativity.

2. Remove the iPhone SE from his store

In 2017, the cheapest iPhone that could be purchased from Apple phones was the iPhone SE, priced at only 350 USD, but in 2018, Apple removed the phone from its range of phones on his website after announcing his new phones.

Now the cheapest iPhone phone that you can buy is the iPhone 7, which starts at $ 449. The iPhone 7 is an amazing phone and has many features. Unfortunately, Apple no longer makes phones as small as the iPhone SE.

3 – Introducing the first version of the HomePod speaker, which was not at the level of competing devices from Google and Amazon

Last February, Apple introduced the first version of the HomePod smartphone, but there is a list of things that HomePod can not do about Google and Amazon:

• Unable to answer random questions like competing devices
• Does not work with Android phones
• Does not work well with other music services than Apple Music
• It can not be connected to another device with an auxiliary cable

Keeping in mind that the price of the HomePod is $ 350, while the price of smart amplifiers, its competition is much less.

4. The launch of the new iPhone in September was disappointing and tedious

The annual event, which was held in September, revealed three new iPhone phones and a new version of Apple Watch that disappointed all hopes and all expectations. They were completely boring, with no surprises as usual.

Bloomberg announced the iPhone phone names: iPhone Xr, iPhone X and iPhone Xs Max with the largest screen size and the highest cost, and before the day of the conference, the specifications of the new phones had have been modified.

The Apple 9to5Mac blog also released Apple's new Apple Watch4 phones and watches, which were also featured in the keynote address at the conference.

The biggest surprise has actually been bad news for Apple product users: the company has shut down two favorite iPhone users, the iPhone 6s and the iPhone SE, and has not updated its accessories. AirPower wireless charging, but she also removed all AirPower references from her website. At that time, on the Internet, it was feared that the project was saved, but reports now indicate that he plans to launch AirPower in 2019.

The new iPhone XS phone is just an upgrade from the iPhone X released last year

Apple is generally remodeling iPhone phones every two years, the release year of the "S" version of this faster-paced phone, with many features to distinguish it from the phone of the previous year.

By 2018, two XS phones with a faster specification and a slightly higher camera than the previous iPhone X had nothing else to distinguish: their original price of $ 1,000 remained the same, while the cheaper iPhone XR had a design similar to that of other phones, but lacked features

6. Complaints Battery and communication problems New iPhone

Some users have reported that the latest iPhone XS and iPhone XS Max phones did not meet the standards promoted several days after the test, and some complaints began to appear regarding the disappointing life of the battery, even on the largest iPhone phone XS Max. Performance issues with Wi-Fi connections and connections.

7. The iPad 2018 is not compatible with its marketing description replacing laptops

Apple has announced the 2018 version of its iPad 10.5 and 12.9-inch tablets for iPad, excellent tablet PCs, but Apple has bought these devices as an alternative to laptops, but despite the addition of 39, a USB-C port for the first time For iPad computers, Apple did not allow the iPad Pro to connect to external storage devices.

Despite Apple's insistence that this computer works both as a tablet and a laptop, the device was disappointing, especially if you want to use it as a physical computer, because Apple does not allow its tablet to work with trackpads or external keyboards. You will need to press the screen throughout the tasks performed on the device.

The iPad is great for specialized use, but the iOS OS architecture and Apple's own limitations will not make it a real replacement for a laptop.

8. There is no new version of the AirPods in 2018

Despite numerous reports of two new AirPods, one with a more powerful wireless chip and the other with a waterproof design in 2018, this has not been the case.

Apple introduced the AirPod in 2016 with the iPhone 7, the first iPhone phone without headphone jack. Many leaks indicate that the next version of the AirPod will improve the sound and will be a good resistance for the water, but these are just rumors so far and the company has lost a lot not to launch new ones versions this year.

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