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Peter Moore, CEO of Liverpool, said Mohammed Salah's relationship with Diane Lovrin gave the team a human touch, noting that the Egyptian star was an excellent example of clubs' ability to strengthen their presence via various platforms. forms of social networks.
"I saw for the first time the Premier League matches with the Arabic commentary and it was more exciting than the English commentary," said Moore at the Dubai International Sports Conference.
"Players' social network accounts bring fans closer to the club."
"Mohammed Salah's relationship with Diane Lovrin gives the club a humanitarian character and explains to fans the human relationship that exists between players and is important to any team."
"Mohamed Salah is a great example of the fact that the player through the social networking sites has proven that clubs can strengthen their presence on different platforms through the player."
On the sidelines, he told Arabian Business: "Their ability to communicate is very fun, they publish a lot of SMS messages between themselves and between them and watch millions of people, it's a kind of communication that the masses love. "
"When Mohammed Salah joined Liverpool, the Roma team lost many followers," said former Rome executive director Umberto Gandini.
Liverpool faces Manchester City on day 21 of the Premier League on Thursday.
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