Nike launches a smart shoe that adjusts the size of the foot through the phone

Nike has launched a new smart shoe that can automatically adjust, shrink or expand, to the size of the foot, and can be controlled using smartphones.

This shoe is the latest version of Future Shoes and his idea first appeared in the second part of 1989's "Back to the Future" movie, and Nike made it a reality and announced it in 2016.

The company has launched the new Nike Adapt version, sold for around $ 350, and will require a button to activate the ligaments.

The announcement of the new Smart Shoe came live on the Twitch platform.

"We chose basketball as the first sport in Nike sneakers, because of the special requirements that players want in their shoes," said Eric Avar, director of innovation at Nike.

He added: "During the basketball game, the position and the tendencies of the players have been modified, so it is necessary to quickly change the position of the shoe by pulling on the ligament to relieve the pressure exerted on the foot and increase the blood flow, then tighten it to keep playing.Players ".

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Shoe users can adjust and control the foot position by applying a smartphone with the appropriate preferences. They can enter special and varied settings adapted to each moment of the match, remove the shoe and relieve the pressure exerted on the foot during the rest, exit the stadium and then return it to the previous position at the entrance.

When players put their feet in the shoe, they work with special sensors to pull the shoe around the foot and tighten it with a special little motor.

The app will also store data, and athletes can share this data with Nike.

The new shoe should be on sale in February.

"Clearly, Nike wanted to make the idea of ​​the self-regulating shoe that appeared in the film a reality," said Michael Sawh, editor of Wareable, a technology specialist. "When the company announced this year, it was generating a lot of hype, but I think it will attract a lot of movie buffs and Nike shoes."

I remember the year 2012, when Nike launched a smart shoe designed for runners and adapted to different measures. She was not at the right time and disappeared from the market, "he said.

The company said it would apply this technology to other shoes in its range, which would make its use really useful. For example, everyone who enjoys jogging wants to make sure their shoes are well coordinated and snug around their feet before going out for an enemy or a race.

"We have been waiting for a long time for the smart shoe market to grow," said Ben Wood, a mobile analyst at CTS Insight, a consulting firm that provides a logical place to apply the technology. Information on use, performance and wear.

"As with any new technology, the use of consumer data will raise concerns, but the size of Nike shoes will be less important than other information and data on the health status of consumers, such as stress and heart rate, "he said.