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This shoe is the latest version of the future shoes because it can adjust its position on the foot, shrink or expand, through smartphones.
And launched Nike Company On the new startup name "Nike Adabit" which will be sold for about $ 350, and should be on sale in the markets next February, after the distribution of players Basketball.
The Director of Innovation is justified Nike Eric Afar said: "We deliberately chose basketball as the first sport in which Nike sneakers were introduced, because of the special requirements that basketball players want in their shoes."
"He added" During the basketball game, players' positions and feet change. It is therefore necessary to quickly change the position of the shoe by releasing the ligament to reduce pressure on the foot, increase blood flow, then tighten again to continue playing.
"He continued" The new shoe is therefore a key element that, in our opinion, will enhance the players' experience. "
She says Nike The new shoe "Auto-modification" And you just have to control it by applying a smartphone offering the appropriate preferences.
Basketball players can enter special and varied settings adapted to each moment of the match, they can remove the shoe, relieve the pressure exerted on the foot during the rest, exit the stadium and then return it to the previous position at the time of the match. Entrance.
The app will store those settings that athletes can share with Nike.
Nike launched in 2012 a smart shoe designed for runners and adapted to different measures, but the timing was not good and disappeared from the markets.
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This shoe is the latest version of the future shoes because it can adjust the position of his foot, shrink or expand, by means of smart phones.
Nike has launched the new Nike Bike Shoe, which will sell for around US $ 350 and is expected to go on the market this February, after the basketball game.
"We deliberately chose basketball as the first sport in which Nike sneakers were introduced, because of the special requirements that basketball players want to see in their shoes," says Eric Avar, head of the team. 39, innovation at Nike.
"During the basketball game, players' positions and footprints change, so it is necessary to quickly change the position of the shoe by releasing the ligament to relieve the pressure on the foot, to increase the flow of blood. then tighten it again to keep playing. "
"Thus, the new shoe is a key element that, in our opinion, will enhance the players' experience."
Nike says the new shoe is "self adjusting" and you can only control it by applying a smart phone with the right preferences.
Basketball players can enter special and varied settings adapted to each moment of the match, they can remove the shoe, relieve the pressure exerted on the foot during the rest, exit the stadium and then return it to the previous position at the time of the match. Entrance.
The app will store those settings that athletes can share with Nike.
Nike launched in 2012 a smart shoe designed for runners and adapted to different measures, but the timing was not good and disappeared from the markets.
