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In video calls, such as "Watch Party" on Facebook, participants can watch live or recorded video and interact with each other at the same time. .
It's unclear what users can see on Instagram at the same time, but it's thought that this has come to give IGTV's long-term video service an incentive for greater user acceptance. This could also create an atmosphere of entertainment among service users by watching the short videos available as much as Facebook's "Watch Party" feature allows you to play more of a video together.
In either case, group visualization can cause viewers to see more ads and to draw more attention to creators who will gain by leveraging the vast database of users. Instagram by requiring users to spend more time on the service without requiring them to publish and share.
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