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The online game Quinzaine Collective has quietly become one of the largest social networks in the world, but not in the traditional sense of the word.
The game has more than 200 million users, of whom 8 million are online at any time, most users spend six to ten hours a week playing and half of teens say use it to communicate with their friends, according to Fast Company.
Battle Royal Fortnight is a group game based on the idea of "Lasting Heroes" and is particularly popular among teens and young people.
In this game, 100 players jump from an airplane to an island and come out to fight with various types of weapons, armor, aids and other tools.
Although the game is based on violence, murder does not require blood. In the end, the last fighter is crowned victorious.
Overall, each visit lasts about twenty minutes, but while the players wait to move to the next stage, or even during the fighting, they talk a lot.
The built-in voice chat encourages dialogue between players who can chat individually or join other friends. This conversation is not only about the game, but also about other general topics such as their day to day. 39, school and the creation of new relationships between users.
| A scene of a special tournament of the fortnight in Los Angeles (French) |
From this point of view, Quinzaine has evolved into a place "neither at home nor at school," according to Fast Company, where teenagers meet to create a social network in their own way. On four players, there is a woman, which is rare in the world of mass games online.
Above all, the game has become like the chicken that lays gold, earning $ 3 billion in 2018. Even though Fortnight can play for free, it can reap money from potential purchases from participating players.
The annual game yield is estimated at $ 100 per user. In comparison, these numbers are well above those of Google ($ 27), Facebook ($ 19), Twitter ($ 8) and Snape Chat ($ 3).
In Fortnayet, users found a social platform more attractive and social than most social networks. As a result, they represent a major threat to traditional social media companies that need to rethink their business practices to take advantage of Fortnite's tremendous experience.
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