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APPLE
Capchen: Steve Carell, Reese Witherspoon and Jennifer Aniston
Apple unveiled its new broadcast platform, Apple TV Plus, at a star-studded concert in California.
Jennifer Aniston, Steven Spielberg and Oprah Winfrey were among those who went to the venue of the Apple concert to unveil their participation in television projects funded by the US technology giant.
The new Apple platform will include offers from existing broadcast networks such as Hulu and HPO.
Apple has also announced plans to launch a credit card, a gaming portal and a subsidized application to broadcast information.
The ceremony was held in California and Apple's CEO, Tim Cook, made it clear from the start that the announcement would focus on new services rather than on new devices.
This is a change of direction for the company, 42 years old.
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Apple TV
Apple has taken a big run of expectations to handle the broadcast market dominated by companies like Amazon and Netflix.
Steven Spielberg revealed that the Apple TV Plus app was to be launched in the fall.
Spielberg said it would produce material to broadcast on the new platform.
Amongst the star performers were Reese Witherspoon, Steve Carell, Jason Mumua, Alvary Woodard, comedian Camille Nganiani and Big Bird in Sesame Street.
The application will be available from the moment it will be available on the handsets of competing companies such as Samsung, LG, Sony, Vizio Smart TVs, as well as Firestock and Rocco from Amazon.
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APPLE
Oprah Winfrey talks about the possibility of creating a reading club on the Apple TV Plus app
The subscription fees were not announced and the absence of Netflix was noted and the latter had already been excluded from the participants.
"Apple will test," said Ed Braman, a production expert at York University. "Can new content distinguish Apple from competitors, and can Apple offer new content that can reach audiences such as Stranger Things, such as Netflix?"
Apple Card
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APPLE
The physical version of the card is titanium and there is no number or signature on the card.
The Apple card should be issued in the United States this summer.
The card will have two copies, an iPhone and a physical, with a cash refund incentive with every purchase.
Apple Vice President Jennifer Bailey said the credit card would have no late fees and no annual or international fees.
The card was made with the help of Goldman Sachs and MasterCard.
News platform
The company also revealed a news service, Apple News Plus, containing more than 300 magazines, including Marie Claire, Vogue, New Yorker, Esquire, National Geographic and Rolling Stone.
The company said the Los Angeles Times and the Wall Street Journal would be on the podium.
It will not track what users read and will not allow advertisers to do so.
Apple News Plus will cost $ 9.99 (£ 7.50) a month, available immediately in the US and Canada, and will arrive in Europe later this year.
Unlike TV Plus, the information platform will only be available on Apple devices.
Games
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APPLE
The Apple Arcade Stover 100 game is not available anywhere else.
The new gaming platform, Apple Arcade, will feature more than 100 exclusive games on the App Store and will be playable without the need to access the Internet, other than the recently announced gaming platforms on Google .
The new gaming platform will be available in 150 countries around the world this fall, but subscription prices are not disclosed.
In 2018, IHS Markit estimated the value of the global games market on Apple OS (OS) at $ 33.5 billion.
Peers Harding-Rolls, director of gaming research at IHS Markit, said that there was "a vacuum in the market for an Apple Arcade platform that was not funded by in-app purchases or by advertising.
"Apple's decision to strengthen the value chain with a new service and support the development of exclusive games on its Apple Arcade platform represents a significant escalation of the company's commitment to the marketplace. games, "said Byers.
"Apple is joining other technology companies such as Microsoft, Facebook, Google, Amazon and others in the field of direct investment in content and gaming services."
Apple gives a boost to many markets, which are gaining influence because of their size.
The Apple TV service took a lot of time and Apple used a host of big stars, as expected.
The most important test will be the creativity of these ideas. Much of Netflix's success is due to the unveiling of new talent, not the money spent on already famous names.
Television is only a small part of what Apple wants: it wants (and needs) to turn its devices into a portal where everything can be done – watching TV and movies, playing games, reading news … and more to reveal about the future. Near
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