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The largest packaged food company in the world is trying to maintain its position among consumers by making its products healthier by using less salt and sugar and by offering varieties that are more in line with modern eating habits.
Demand is increasing Kitchen without meat According to sales figures, retail sales of vegetable substitutes in the United States increased 23% last year, to over $ 760 million. Nestle Reviewed by the Good Food Institute, which promotes vegetarian alternatives to meat products.
Food manufacturers claim that their latest products are tasty enough to attract more meat lovers.
Nestle said Tuesday in a statement: "Many consumers realize that having less meat in their diet is beneficial to them, as well as to the planet, but alternatives to meat of vegetable origin do not. do not meet their expectations. ", According to the agency quoted" Reuters ".
The company says that Hamburgers The free meat market will be introduced this month in several European markets under the brand name "The burgers are superb" (Ingrid Burger) based on soy, wheat protein, beetroot, carrot extracts and peppers.
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The largest packaged food company in the world is trying to maintain its position among consumers by making its products healthier by using less salt and sugar and by offering varieties that are more in line with modern eating habits.
Last year, retail sales of vegetable substitutes in the United States increased more than 23% to over $ 760 million, according to Nestlé's report on Nestlé, which advocates for vegetarian alternatives to products. meat.
Food manufacturers claim that their latest products are tasty enough to attract more meat lovers.
Nestle said in a statement on Tuesday: "Many consumers are finding that the presence of less meat in their food is good for them and for the planet, but alternatives to herbal meat do not usually respond to their needs. expectations, "according to Reuters.
The meatless burgers it makes will be introduced this month in several European markets under the brand name "Ingrid Burgers" made from soy, wheat protein, beetroot, carrots and pepper extract.
